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Choose Australia’s Most Sustainable Canned Tuna

Wednesday, 24 October 2012 14:43

Melbourne - First Ray are jumping for joy as their Fish 4 Ever Skipjack Tuna in Brine is once again rated as Australia’s # 1 choice in Greenpeace’s 4th Canned Tuna Guide.

Fish 4 Ever has once again taken top honours in the Greenpeace Canned Tuna Guide, being recognised as the “best example of fair and environmentally sound sourcing of tuna”. Fish 4 Ever have also been acknowledged as the “pioneer” of sustainable fishing in Australia and as setting the benchmark for sustainable fishing practices.

Sandy Abram, Co-Founder of First Ray, a wholly owned Australian company and the distributors of Fish 4 Ever in Australia is ecstatic. “Sustainable fishing has always been a part of Fish 4 Ever from the very beginning and what we as a company believe in. This is our third year at the top of the Greenpeace Canned Tuna ranking which really cements our position as Australia’s best choice for canned tuna and our long term commitment to sustainable fishing practices.”

The Greenpeace Canned Tuna guide assesses brands on a range of factors such as fishing methods, labelling and equitable trade for the fishing communities and whilst most major companies are trying to play catch up and to be seen as doing the right thing, Fish 4 Ever has always lead the way.

Fish 4 Ever’s Skipjack Tuna in Brine is caught by hand using a pole and line in the pristine waters of the Azores. This is the most sustainable way of fishing as it ensures no harm is made to the marine environment or to other precious marine life such as turtles, sea birds or dolphins. Unlike most tuna brands, Fish 4 Ever is processed in the same area and local fishing communities are paid a premium for their products guaranteeing fair and equitable trade.

Who are First Ray?

First Ray is a small company with big dreams. Their vision is to make great organic food accessible to all Australians and to inspire more conscious food choices. First Ray distributes an award winning range of organic, fair trade and sustainable products including the Hampstead Tea, Fish 4 Ever, Westcountry, Biona and Rude Health ranges.


More information & Images

Please contact Sandy Abram on 0417 108 642 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it
First Ray • PO Box 48 • Kew East • Victoria • 3102
t: 03 9896 9800 • f: 03 9896 9811• e: This e-mail address is being protected from spambots. You need JavaScript enabled to view it