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Salvos Stores Appoints New Ambassadors- Sophie and Dale from The Block

Wednesday, 14 November 2012 15:25

Melbourne, November 2012 - Salvos Stores is excited to announce the appointment of new brand ambassadors Sophie and Dale Vine, popular contestants on home renovating television program - The Block. To celebrate, Salvos Stores will be holding a Block-style DIY challenge at 11am Saturday the 24th of November. Teams will battle to create a pre-loved room from what they can find in the store.

Salvos Stores approached Sophie and Dale after being impressed by their creativity and use of recycled furniture and home wares on The Block. Being a haven for sustainably conscious do-it-yourself home makers, Salvos Stores partnership with Sophie and Dale is the perfect fit. During the show’s filming, they purchased dining chairs, books and other items for their house from Salvos Stores.

Dale and Sophie are excited to be partnering with Salvos Stores. "We've always loved shopping at Salvos Stores for the thrill of finding that hidden gem. Whether its clothing, furniture or bric-a-brac, the thrill of the hunt at Salvos Stores is enjoyed by Aussies everywhere" Dale said.

"We're really happy to be affiliated with Salvos Stores as it’s an organisation of good community values which is something Sophie and I feel strongly about."

Sophie and Dale will lead the way with Salvos Stores campaigns, encouraging people to shop, donate, volunteer and recycle with Salvos Stores. CEO Allen Dewhirst commented ‘Sophie and Dale were an obvious choice as ambassadors for Salvos Stores. Their use of recycled goods and creative ideas is inspiring for the pre-loved shopping enthusiast.’

Salvos Stores is looking for a pair of second-hand DIY fans to team up with Sophie and Dale. For the chance to participate, visit the Salvos Stores Facebook page.

Salvos Stores Southern Territory operates over 200 retail stores in Western Australia, South Australia, Victoria, Tasmania and Northern Territory. Salvos Stores operate as a fully functioning retail business, recycling pre-loved goods and relying heavily on the generosity of the public. Overall Salvos Stores operates as a thriving business with the added benefit of contributing positively to the excellent work of the Salvation Army.

For more information about Salvos Stores or store locations, please visit or contact 13 SALVOS (137258). Visit for more information on the event.

In brief -
What: Sophie and Dale from The Block participate in DIY Challenge
Where: Salvos Stores, 81 Victoria Crescent, Abbotsford
When: Saturday 24th November 2012, 11am – 12:30pm


Bridget O’Grady
On behalf of Salvos Stores – Southern Territory
Marketing Coordinator
T: 03 9210 5110
M: 0407 095 571
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