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A Better Way for Men to Shop - The Gentlemen's Supply Co.

Wednesday, 13 March 2013 14:27

As the first of its kind in Australia, The Gentlemen's Supply Co is a Sydney based fashion - technology start up that offers a complete service to men who don't enjoy or don't have time to shop. Funded and developed by Herino Pty Ltd, The Gentlemen’s Supply Co was launched in February this year to combat the Australian trend towards online shopping and to take advantage of the global trend towards subscription based platforms. Subscribers are assigned a stylist who personally curates a crate of clothing for them to try on without commitment or pressure from sales people.

The Gentlemen’s Supply Co is a “curated shopping” model that allows Herino Pty Ltd to deliver its core competency of men’s clothing to the market via an online platform that offers a personalised shopping experience to every customer.

Customers sign up to The Gentlemen’s Supply Co by answering questions about their sizing and style. They are assigned a personal stylist who liaises via their preferred medium.. The stylist sends a crate carefully selected from a wide array of brands to suit the customers sizing, style and occasion. There are no charges for postage or returns. There are also no subscription or service charges. Customers are only charged for the items that they keep.

The introduction of such a system and service in Australia with supply partners of the caliber of Hugo Boss, Valentino, Cambridge Clothing and many more, coupled with the outstanding location of the style studio in the center of Sydney City – Corner Pitt Street and Martin Place - truly provides a better way for men to find great clothing.

Herino Pty Ltd is a family retail trust with a long history in the Australian retail industry including a past franchisee of Hugo Boss and the current Claude Sebastian mini department store. With over 60 years of experience in the Australian fashion retail industry, Herino Pty Ltd believes that the most assured way of survival and success is the combination of traditional “bricks and mortar retail” and online shopping coupled with constant innovation. This tech based start up is the first of its kind in Australia, built with the aim of providing a better way for men to shop.


Media Contact

For further information please contact – Jerome Bowman 02 9233 6938. 0412 532 654. This e-mail address is being protected from spambots. You need JavaScript enabled to view it . 14 Martin Place Sydney 2000.