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Pinot Domination at Firefly Neutral Bay

Tuesday, 15 October 2013 12:02

“There’s only one thing hotter than the mercury right now and that’s the love affair Sydneysiders are having with pinot noir.

The recent Pinot Palooza wine & music festival at Carriageworks last week featured DJ’s and more than sixty of Australia & New Zealands finest pinot producers and was a sold out event.

Firefly Neutral Bay’s pinot collection is experiencing the same type of interest and demand from local punters.

“No wine is capturing the hearts of our customers more than pinot noir right now” - says Firefly owner Daniel Sofo.

“We chose to grow the pinot noir component of our list to an offering of fifty, and still couldnt keep up with demand. So i kept adding to our offering. My staff laugh and shake their heads at the daily procession of couriers & delivery drivers - all delivering more pinot.

Of the 150 wines on offer at Firefly eighty are pinot noir. Actually, rather than put them on a menu the bottles are displayed on a feature wall. From each hangs a luggage tag with price and detailed tasting notes.

Where will the obsession lead to?

“The sky’s the limit” muses Sofo.

“We predominately feature Australian & Kiwi blockbusters up to one hundred and fifty dollars. As our reputation has grown so too have customer requests for the exotic and rare, and of course Burgundy (French pinot). I do harbor a secret fantasy to have Australia’s best new world pinot collection one day. I suppose two hundred pinots isn’t out of the question.”


Media Contact
Daniel Sofo
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24 Young St. Neutral Bay NSW 2089
+612 99090193