PRESS RELEASE: Male Beauty Tides Continue to Turn
In a world where modern men are going big for bronzer, beard mascara and brow gel, British male makeup brand MMUK MAN look set to further cement their brand’s dominance in Australasia. Having launched in New Zealand and Australia at premium male grooming retailer Zorillabrand.com and opened a brand new warehouse facility in December,it’s now in the high streets of some of the region’s biggest cities that MMUK MAN will be gaining a foot print on.
The rise of makeup for men has been thrust into the spotlight recently and with guys reaching for concealer seeming like much less of a big deal than perhaps a decade ago, the emergence of MMUK MAN as one of the biggest global players in the male beauty industry should come as much less of a shock. Social media, higher beauty standards and Generation-z’s rejection of gender sexuality and norms, are all pulling the strings in the remarkable rise of a brand that in its inception, was operating out of a back bedroom of founder Alex Dalley’s home in Sussex, England.
From the Sussex countryside to the centre stage of the multi-billion dollar beauty industry, MMUK MAN continue to thrive through the phenomenal breakdown of gender roles in modern society. With gender fluidity and neutrality gaining much more air time, it looks certain that 2019 will finally be the year that male makeup goes mainstream. The brand now offers over 60 luxury male cosmetic products, which include foundation, concealer, anti-shine powder and ‘manscara’. For guys who prefer the more subtle approach, tinted moisturiser, clear brow gel and beard filler are also on the menu.
As men’s makeup is still in its relative infancy, MMUK have also teamed up with You tube beauty sensation Nathan Wheeler, whose channel ‘That’s Nathan’ has clocked up thousands of views, in order to create clear and fuss-free tutorials on the application of each product in their range.
Over the next four weeks, MMUK MAN will be celebrating launches in 3 retail locations in Auckland (Auckland Central, Ponsonby and Newmarket), as well as in Wellington and Christchurch. They are also in prime position to secure retail space in Sydney, ahead of a huge mid-March launch party.
‘It’s remarkable to have witnessed the brand’s growth from its humble beginning’s. As we continue to target and secure major retail deals in Australia and New Zealand, I’m confident that by the end of 2019, MMUK will be available on the high streets and in the shopping centres of both countries’ largest cities. It is now our duty to keep men’s makeup in the spotlight and make our products as accessible as possible, so gentlemen can shop for them with comfort,confidence, and in supreme style.’ (Alex Dalley – Founder)
MMUK MAN is currently available online at Zorillabrand.com and with the brand etching itself further into the tapestry of male beauty culture, with its ultra-modern approach, they hope for yet another incredibly successful 2019 with their key global partners.