PRESS RELEASE: Beam is Returning to Adelaide
Media Release
Beam is Returning to Adelaide
Beam and Ride have consolidated operations to provide ongoing e-scooter services to central Adelaide.
Adelaide, September 28th – Beam, the largest micromobility operator in Asia-Pacific, has consolidated its operations in Adelaide with Australia’s RIde to ensure the long term viability and success of local e-scooter operations in South Australia. As part of the consolidation Beam has assumed the e-scooter licence for the City of Adelaide. The transfer of the licence to Beam has been approved by the City of Adelaide.
Former CEO of Ride, Tom Cooper has also joined Beam as the Director of Expansion for Australian and New Zealand.
“I am excited to join Beam and to work with a company dedicated to providing a safe, local and environmentally friendly e-scooter experience to the people of Adelaide in partnership with the Adelaide City Council,” Cooper said. “I have seen first hand the benefits of combining global expertise with local knowledge to produce a service that is great for our community.”
The Beam fleet in Adelaide will begin to roll out immediately and ramp-up to full allocation in line with Council direction on COVID restrictions. Beam operations will include increased sanitisation of both the e-scooters and helmets to ensure a healthy and safe riding experience.
“We have seen first hand the impact of COVID on communities across Australia and Beam is committed to providing a safe and healthy journey to every rider. We are also working with local business through our Booster program to drive customers to the storefronts and create economic activity,” said Beam General Manager for Australia Khoa Pham
In Adelaide Beam will be introducing Operation Booster, Beam’s platform to assist local shops, restaurants and cafes. Beam will configure its mobile application to create a large number of parking locations across the city, located outside establishments that sign up to the initiative. The first partner to join the scheme is San Churro Rundle Street.
“We love that Beam is getting stuck into helping us bring customers through our doors. Being able to promote our products and offers directly to their riders in the app is fantastic – it’s like having a free billboard that thousands of people can see,” said Brett Eckert of San Churro.
Beam’s research across cities in APAC indicates that riders parking near retail outlets increases the natural footfall and revenue for those businesses. By ensuring many more riders start and end their trips outside retail locations, Beam will be directly stimulating economic activity at the local community level.
In addition, the Beam offering in Adelaide will include:
Helmets For All for Safer Rides: Every Beam e-scooter in Adelaide will be equipped with a Beam helmet and a Bluetooth-enabled smart helmet lock, ensuring riders always have a helmet for every ride. These helmets will be treated with an innovative cleaning treatment that provides long-term hygiene benefits and will help to encourage riders to wear them.
Virtual Docking For Cleaner Streets: At Beam, we believe that the future of micromobility is docked rather than dockless. But a docked system does not require hardware racks fitted on the pavements. Fixed parking docks can be created virtually, using technology and GPS to direct riders to appropriate parking spots through a combination of guidance, incentives, and disincentives.
Climate Neutral Operations For A Greener City: A long-term goal for Beam has always been to contribute to the cause of tackling climate change. For our operations, through the end of 2019, we have achieved Climate Neutral Certified status by measuring our entire greenhouse gas emissions footprint, purchasing carbon credits to offset that footprint, and implementing plans to reduce emissions this year and beyond. In Asia-Pacific, this makes us the only micromobility operator to be independently certified as climate neutral.
Businesses looking to join “Operation Booster” can sign up at
www.ridebeam.com/booster
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About Beam
Beam is Asia-Pacific’s largest and fastest-growing shared micro-mobility company. We’re on a mission to turn little drives into better rides and make cities flow better for everyone.
Shared micro-mobility is one of the fastest-growing industries globally, and we’re leading the way in Asia-Pacific, the largest potential market, with fast-growing operations in Australia, New Zealand, South Korea and Malaysia and a set of new countries to be launched in 2020.
Learn more @ www.ridebeam.com
Media Contacts
Chris Hilton
Vice President of Corporate Affairs
+65 9025 3593
[email protected]
Adam Rossetto
Community Manager
+61 402 766 404
[email protected]
