PRESS RELEASE: Luxya Yoga Commits to Become Climate Neutral Certified
Melbourne, Australia – 22nd October 2020 – Luxya Yoga is proud to announce it has committed to become Climate Neutral Certified. The company will be working with Climate Neutral, an independent non-profit organisation that helps companies measure their carbon footprint, offset it in its entirety by purchasing quality carbon credits, and reduce emissions moving forward.
Climate Neutral has set rigorous certification standards that all companies must meet before being granted the Climate Neutral Certified status. Once all three steps have been completed, certified brands can use the Climate Neutral Certified label on products, packaging, and marketing materials. The label shows consumers and stakeholders that a brand is committed to taking immediate steps on climate action.
“Consumers today are yearning for evidence that companies are aware of their contribution to climate change and committed to erasing it,” said Climate Neutral CEO Austin Whitman. “We’re thrilled to have Luxya Yoga commit to this journey. Soon they will join our growing list of certified companies that are proving that we’re living in a new era of leadership on climate by top brands.”
For Luxya Yoga the decision to join this movement was an easy one. “Responsibility is one of our core brand values and care of the environment is central to that,” said Luxya Yoga Founder Elena Vorobiova. “We want to produce really beautiful, high quality yet sustainable yoga products and wanted to partner with an organisation that could help us on our journey towards being carbon neutral.”
Luxya Yoga produce eco-friendly yoga mats made from 100% natural rubber and recycled polyester made from PET bottles and plastic waste. Each mat contains plastic from between 10-15 bottles reducing the amount of plastic that goes into landfill and our oceans each year.
ABOUT LUXYA YOGA
Luxya Yoga is Australia’s boutique yoga mat brand, taking an eco-conscious approach to luxury yoga accessories. The Luxya Yoga range of mats are made from natural tree rubber and recycled polyester sourced from PET bottles and plastic waste. To learn more about Luxya Yoga, visit https://wanderingyogi.com.au.
ABOUT CLIMATE NEUTRAL
Climate Neutral is a 501(c)(3) nonprofit whose mission is to decrease global carbon emissions by creating a trusted net-zero certification for consumer brands. The Climate Neutral Certified label empowers consumers to consciously support companies that measure their entire carbon footprint, offset it in its entirety, and implement strategies to reduce it moving forward. Climate Neutral’s standardised process makes it easier for companies to estimate their greenhouse gas footprint, identify credible carbon offsets, and prioritise measures to reduce their emissions. To learn more about Climate Neutral, visit https://climateneutral.org.
