PRESS RELEASE: Australia’s South West Unveils New Brand For The Region: ‘Dream Deeper’
Australia’s South West, the Regional Tourism Organisation representing the area from Bunbury to Bremer Bay, is excited to launch its new brand platform, ‘Dream Deeper’.
This strategic rebranding aims to bring together the region’s tourism industry and appeal to visitors seeking depth and authenticity in their travels. The new brand capitalises on the success of Tourism Western Australia’s overarching state brand, aligning seamlessly with ‘Walking On A Dream’ and leveraging powerful marketing reach while introducing distinctive elements that celebrate the South West’s unique offerings.
‘Dream Deeper’ invites travellers to look beyond the familiar South West experiences we are used to, for a deeper connection; encouraging them to explore untouched corners, indulge in unique, soul-enriching experiences, and embrace the rich natural environment of the region.
“The ‘Dream Deeper’ brand aligns the strengths of the sub-regions to show visitors that there is always more to see, more to do, and more to experience in Australia’s South West,” says Catrin Allsop, Chief Executive Officer of Australia’s South West Regional Tourism Organisation. “This brand is not solely about showcasing our region’s beauty; it’s about inviting travellers to connect with nature, our communities and our rich cultural history in a sustainable and meaningful way.”
The ‘Dream Deeper’ brand will drive Australia’s South West’s marketing initiatives moving forward. A digital and social media campaign will launch in September and run through to the end of October, showcasing the diverse experiences across four sub-regions: Bunbury Geographe, Margaret River Region, Southern Forests & Valleys, and Great Southern.
Australia’s South West worked directly with Tourism Western Australia on development of ‘Dream Deeper.’
“Tourism Western Australia’s ‘Walking On A Dream’ brand has valuable brand equity that our region can leverage,” Ms. Allsop said. “We have capitalised on the opportunity and have delivered a cohesive brand for the region that will achieve greater audience reach.”
The ‘Dream Deeper’ brand platform also aims to foster regional collaboration. A newly released Collaboration Guide offers insight on integrating the brand into regional marketing efforts and participating in broader destination management strategies.
For more information about the region’s new brand visit corporate.australiassouthwest.com/collaborate/
Australia’s South West is a region abundant in nature, ancient culture, indulgence, adventure, exceptional produce and simple joys.
Laid-back and effortlessly beautiful, a full-bodied richness lies beneath, so wildly perfect, with undiscovered charm waiting to be unearthed.
Australia's South West is the peak tourism body representing Western Australia's South West region, encompassing Bunbury Geographe, the Margaret River Region, the Southern Forests and Valleys, and the Great Southern.
Working collaboratively with Tourism Western Australia, regional partners, and our network of passionate tourism operators, our role in destination management is to drive growth of the visitor economy through innovative marketing, sustainable destination development, and industry engagement.
Our vision is for Australia’s South West to be a leading, prosperous, and sustainable tourism destination.
