PRESS RELEASE: New Book “Beyond Treats” Achieves #1 Bestseller Status in 24 Hours, Aiming to Save Dogs with a Revolutionary Approach to Training

Sydney, NSW – 31 Oct, 2024 – Dog behaviourist George Tran’s highly anticipated book Beyond Treats has already achieved #1 bestseller status globally on Amazon within just 24 hours of its pre-release announcement. This groundbreaking book, set for release on December 1, aims to reshape conventional dog training methods, offering practical tools that reduce the risk of surrender and euthanasia while fostering deeper connections between dogs and owners.
Australia ranks third in the world for dog ownership per capita, with one in four Australians having a dog. But with rising behaviour-related surrenders, shelters are stretched to capacity, and the euthanasia crisis is growing. Tran’s Beyond Treats provides a solution that goes beyond the traditional “treat-based” approach, offering dog owners a comprehensive, sustainable framework for achieving calm, obedient behaviour in their pets.
The book follows a young woman whose journey from career frustration to dog behaviourist transforms her life, thanks to a mixed-breed mutt who, in an unexpected twist, ends up saving her. Through this unique storytelling approach, Tran shares expert insights on training without the constant need for treats, emphasizing trust, respect, and lasting behaviour improvements for dog and owner alike.
“Treat-based training can fall short for many, as it doesn’t address the deeper issues of respect and trust between dog and owner,” Tran explains. “I wrote Beyond Treats to help people lead their dogs with confidence, to prevent unnecessary surrenders, and keep families whole. Reaching #1 bestseller status so quickly has confirmed how necessary this guidance is.”
The book is now available for preorder on Amazon and will be officially released on December 1. Tran is also available for speaking engagements and interviews to discuss his distinctive training methods and commitment to reducing dog euthanasia.
Key Highlights:
* #1 Amazon Bestseller in Dog Training category during pre-order.
* Official Release Date: 1 December, 2024.
* Special Pre-Order Pricing: Kindle edition at $0.99 USD, $1.09AUD and paperback at $7 USD/$15.99 AUD to encourage widespread accessibility.
* Purchase Link: https://amzn.to/3NHxoK3