PRESS RELEASE: Bespoke Foods Beats Big Brands to Win Product of the Year 2026

Latest Press Release

MELBOURNE, AUSTRALIA – Independent Melbourne food business Bespoke Foods has beaten some of the biggest names in frozen food to win Product of the Year 2026 in the Frozen Chips category for its Homestyle Potato Chips.

Chosen by 5,000 Australian shoppers, Product of the Year is the nation’s largest independent consumer-voted award for product innovation. The win recognises Bespoke Foods for redefining what frozen chips can deliver — promising restaurant-quality taste and crunch cooked straight from a home air fryer.

A breakthrough in frozen chip quality
Bespoke’s Homestyle Potato Chips are setting a new benchmark for frozen chips in Australia. Crafted in Melbourne using 100% Australian potatoes, they’re rustic, golden and perfectly seasoned — with a creamy centre and a crisp coating that locks in flavour. When cooked in an air fryer, they achieve the same texture and satisfaction you’d expect from your favourite restaurant.

With a 4-star health rating and no artificial flavours or colours, they offer an indulgent experience without compromise — a rare balance of flavour, quality and convenience.

Raising expectations for frozen food
Driven by a belief that Australians shouldn’t have to compromise on flavour or quality, Bespoke Foods has meticulously refined every component — from potato selection and cut to coating and cooking performance — to meet the highest possible standard.

The win caps off a strong year of growth for the Melbourne-based brand, which continues to expand its national footprint. Bespoke Foods is proving that a small Australian company can rival global players through genuine innovation and an unwavering commitment to quality.

The Product of the Year 2026 logo will appear on Bespoke Foods’ packaging, website and in-store promotions from November 2025.

Bespoke Foods Homestyle Potato Chips are available at Costco and select independent retailers nationwide. Visit bespokefoods.com.au/contact-us
to find a local stockist or enquire about ranging opportunities.

Media Contacts:

Name: Melissa SwinscoeCompany: Bespoke FoodsEmail: [email protected]Phone: 0438 675 737

Attachments:

November 3, 2025/by Reland Pigte

About Bespoke Foods

ABOUT BESPOKE FOODS Bespoke Foods crafts crave-worthy specialty chips using 100% Australian potatoes and sweet potatoes. Four generations of potato-industry expertise - reimagined for today.

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