PRESS RELEASE: A KICKSTARTER DREAM – MELBOURNE MOTHER LAUNCHES A CLEVER NEW WAY TO CHANGE AND DRY ON THE GO.
MELBOURNE AUSTRALIA, 15 July 2020, a patent-pending Australian made solution to
changing and drying on the go will make its’ debut on the crowdsourcing platform,
Kickstarter, in the coming weeks in an effort to fund its first-ever garment run of the
Melbourne made product.
Bianca Rodriguez, the inventor and CEO of the Australian based start-up, Clover, has
prototyped the garment over two years after a request from her young daughter made
her look for a better solution.
“The idea behind Clover is to give people back their privacy. The crux of the problem
was discreet top and bottom changes. I was tired of struggling and seeing other
people struggle, especially those with young toddlers running around, trying to get
changed with some modesty”, Mrs Rodriguez said.
The ‘Clover’ design solves a collective problem that men, women and children face anytime
they need to change without available private space, and with social impacts such as
pandemics where fitting rooms are shut down, solutions for privacy may become a
greater consideration.
The garment which has been created out of unbleached natural fibres offers the added benefit of absorbency but is still lightweight to enable a fashion-forward, wearable design good enough to wear to and from the beach and pool.
The Clover extends itself to any situation where discrete changing is required, and will
be particularly handy for surfers, dancers, gym enthusiasts and any activity where
changing clothes is required.
“I want the Clover is to give people a reason to believe and look forward to the future.
The Clover is good enough for the world stage, and our locally made product puts us
on the map for innovative thinking, ethical design and resourcefulness, to work in with
the talent we have inside our own communities”, Mrs Rodriguez said.
To find out more about the Clover and own one of the very first garments available, join
the Kickstarter fundraising page https://tinyurl.com/acleverchange .
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For further media information contact:
Bianca Rodriguez
[email protected]
0410 575 867
Kickstarter URL: https://tinyurl.com/acleverchange
Background Information:
Clover is a startup Melbourne based leisure garment label, that focuses on the ‘Clover’
a patent-pending, Australian made garment, designed for easy and discrete top and
bottom changing.