PRESS RELEASE: AussieMite releases hilarious, must-see ad as viral hit to big brand competitors

MEDIA RELEASE
28/6/18
AussieMite releases hilarious, must-see ad as viral hit to big brand competitors
Byron Bay-based yeast spread makers, AussieMite, have released a new ad as part of their #LittleAussieMite digital campaign. With a delicious dose of sarcasm targeting the latest Aussie dietary trends, AussieMite positions itself as the most nutritious Yeast Spread on supermarket shelves and a fun, energetic competitor to Vegemite, the most powerful food brand in Australia.

After two decades of legal challenges and shady corporate squeezes by big brands Bega and Dick Smith, AussieMite shows it’s not done fighting to win the hearts and stomachs of everyday Aussies. With a snarky jab at their proudly gluten-free, vegan, NO-GM label, AussieMite pushes its brand identity into fresh, light-hearted terrain. Managing Director Elise Ramsey is proud of the company’s resilience and new direction, highlighting its nutritional points of difference and new exciting projects.

“We don’t want people just to eat well, we want them to live well and be happy. We want to do whatever we can to make that happen. So if you have a laugh at our new ad, that’s a good start.”

AussieMite is the first brand on supermarket shelves since the 1960s to be 100% Australian owned and made, gluten-free, AND packed with Vitamin B12 & Iron.
It is available in select independent retailers, online at aussiemite.net, and Woolworths and Coles supermarkets.
-ends-

For further media information contact: [email protected]
Elise Ramsey, Managing Director AussieMite Pty Ltd
Mobile: 0499464359
www.aussiemite.net

BACKGROUND
In 2001, AussieMite, was the first gluten-free yeast spread with Vitamin B12 to hit shelves since the 1960´s. To this day it remains 100% Aussie owned and operated, based in Byron Bay. The yeast spread is vegan, gluten-free, and made without any GM ingredients- positioning it on taste and nutrition as well as being the ethical spread of choice for consumers.

FILM CREDITS
A special thank you to: Ali Vann (@Alivannfilm) for your great work and for directing little Jasmine at age 5. AussieMite’s Creative Extraordinaire Sean Callahan (SeanCallahan.Co) for the script, voiceover, and artistic direction. Steve Nossiter (@Steve_nossiter), Linda Nossiter (@lillyndar) and Daniel Elliott (@visitorsfromdreams) for working magic on the final edit. Extreme Music (@extrememusic) for allowing us to use Butterfly By music by the late composer Heinz Kiessling. And Anjuli Drury and Tobi Straube for their voiceover and creative contributions.