PRESS RELEASE: FITNESSMEALS.COM.AU TO OFFER GAME-CHANGING MACRO-CUSTOMISABLE MEALS, TAKING THE HEADACHE OUT OF MACRO COUNTING FOR CUSTOMERS

July 29, 2019 Sydney, Australia – For Immediate Release

The Ready Meals industry is set for disruption as FitnessMeals.com.au becomes the first local player to launch fresh, macro-customisable ready meals to match customers’ individual macro-nutrient needs. The company will also be first to standardise on 15g, 30g or 60g of Pure Protein per Meal across a wide range of fresh, macro and portion-controlled meals.

1st with Macro-Optimised Meals
“Multiple studies over the last few years have supported the view that 30g is the ideal amount of pure protein per meal for the average person, with higher protein required by more active individuals. Ready Meals have historically always been sized on portion weights, and protein values vary wildly per protein source.”, stated Lorenzo Modesto, FitnessMeals.com.au CEO.

1st with Macro-Customisation
“As there is no such thing as an “average” body due to genetics, lifestyle and activity, we’ll be the first Ready Meals provider to allow customers to customise, or “boost”, their individual macros based on their nutritional or training needs.”, he said.

Customers will be able to “boost” any FitnessMeals.com.au fresh meal with 15g of their chosen pure protein, 30g of pure carbohydrate, or simply boost a wide range of other macro-nutrients with an addition 100g of vegetables.

1st to Deliver Vegan Meals with 30g of Pure Protein
“Vegan customers will even be able to boost their protein intake with 15g of pure protein from tofu or high protein Vetta Smart Pasta® for a total of 30g of pure protein per vegan meal, which is a major breakthrough in delivering high protein to vegetarians and vegans.”, Modesto said.

“Our customers are, rightly, pretty macro obsessed! We’ve just taken the hard work out of delivering the exact macros they need on a daily basis.”, he said.

FitnessMeals.com.au was born out of Muscle Meals Direct, an industry pioneer in the Fitness Ready Meals industry. The new brand coincides with a company-wide refresh and significant investment from Lorenzo Modesto, who was instrumental as founder and COO in the growth and ASX-listing of Bulletproof Group (ASX: BPF) in 2014 before its sale to AC3 in 2018.

For further information or comment, please contact: E: [email protected] P: 0414565062