PRESS RELEASE: Gender pay gap highlighted on International Women’s Day
Adult toy retailer Adulttoymegastore will provide a discount of 9.2% on 8 March, International Women’s Day.
Head of Customer Satisfaction Sophie McGrath said the team at Adulttoymegastore are almost all women and while the retailer has pay equality many other places don’t.
“We wanted to draw attention to the gender pay gap in the best way we could think of. We’re lucky to work in an environment where we have pay equity but we are well aware that other places don’t have that.
“In Australia, despite “equal pay for equal work” being introduced in 1969 and legislation around ati-discrimination on the basis of sex in 1984 – there’s still around 13.9%.”
“The WGEA report The economics of the gender pay gap found rising gender discrimination is now the single biggest factor in this pay gap between men and women.”
At November 2019, women’s average weekly ordinary full-time earnings across all industries and occupations was $1,508.50 compared to men’s average weekly ordinary full-time earnings of $1,751.40, according to Australia’s Gender Pay Gap Statistics.
“According to the Westpac Money and Kids Report even little boys get $3 more pocket money a week than little girls!”
International Women’s Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women but it’s also a day to highlight the important issues facing women around the world. The Gender pay gap is vastly different from country to country.
“We chose the New Zealand gender pay gap of 9.2 percent because we’re based in Wellington, New Zealand. We deliver world-wide though so we hope our message will spread. We might just be an adult toy company but we care deeply about our customers and equality.”
“We’re going to use the platform we have in any way we can – because that sits well with our values as a team of women wanting to improve the lives of other women.”
Use the code EACHFOREQUAL (the theme of 2020 International Women’s Day) to receive 9.2% off all products on our website, all around the world.
The Gender Pay Gap is an economic indicator used to measure pay equality.
Australia’s Gender Pay Gap Statistics https://www.wgea.gov.au/data/fact-sheets/australias-gender-pay-gap-statistics.
The economics of the gender pay gap https://www.wgea.gov.au/data/wgea-research/shes-pricedless-the-economics-of-the-gender-pay-gap
Westpac Money and Kids Report: http://media.nzherald.co.nz/webcontent/document/pdf/201342/westpac%20nz%20kids%20and%20money%20report.pdf
