PRESS RELEASE: Mosh Is Getting Dicks On TV To Raise Awareness For Sexual Health
Gone are the days when seeking advice for embarrassing issues in the bedroom meant resorting to the back of your dad’s Playboy magazine. Today, health startup Mosh is bringing the subject around men’s health issues to the forefront of mainstream media. Mosh has released its latest TVC, purposely built as a conversation starter, encouraging men to get help and take action on their difficulties in bed.
Head of Marketing, Christine Yoon, says, “According to the Australian Institute of Health and Welfare, Australian men do not prioritise health and are less likely to seek medical support. Additionally, even though these issues like erectile dysfunction (ED) and hair loss are more common than you think, there is still a big stigma around talking about these health conditions.”
So Mosh is set out to give men a safe space to tackle their more uncomfortable issues. Mosh is the ultimate men’s health destination for getting medical treatment on erectile dysfunction, hair loss, mental health and more. The online health clinic connects men with accredited Australians doctors to organise tailored treatment plans and get medications delivered to your door.
With a goal to de-stigmatize addressing erectile dysfunction, Mosh isn’t afraid of getting dicks on TV either. The TVC is set in the footy locker room, featuring a half-time team talk from a coach. He’s seen encouraging his players, “C’mon guys. It’s time to lift. You’re just not performing like you used to. Where have you been lately? Not here.”
The camera then pans to a wide shot of the entire changeroom with men in deflated penise costumes sitting around the coach, being inspired to take action.
[See here: https://www.youtube.com/watch?v=EH9LP5DCoAs]
“The good-humoured approach will help open the dialogue and normalise the process of seeking help. We had to go through numerous and long debates with media networks on why we should be able to air this TVC. It’s incredible how many still felt uncomfortable with the concept while a few have applauded us for being forthright and shedding light upon the subject. At the end of the day, erectile dysfunction is a medical condition like any other, and we at Mosh want to help men get the right treatment,” says Christine Yoon.
According to Healthy Male Organization it is estimated that erectile dysfunction affects 1 million men in Australia and one in two Australian men aged 18-55 experience some form of sexual difficulty. There are many possible causes of erectile dysfunction from physical illnesses to psychological issues, medications and recreational drug use. Fortunately, it is very treatable and options can be discussed with a doctor at Mosh.
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About Mosh
Mosh (getmosh.com.au) is an online men’s health clinic, a one-stop shop for men who are dealing with hair loss, erectile dysfunction, mental health and more. The online health clinic connects men with accredited Australian doctors (and psychologists) and organises treatments in discreet packages to be delivered to your door.
Customers complete an interactive questionnaire to assess their unique needs. Mosh then uses algorithms to flag or weed out people with medical conditions or not appropriate for telehealth.
Mosh was founded in 2018 by co-founders Gabriel Baker and David Narunsky. The pair’s aim was to provide affordable and accessible treatment while removing the stigma around “embarrassing” men’s health issues such as hair loss and sexual performance.The Australian-based company has completed several rounds of funding as it looks to continue with its rapid growth.
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For further media information:
Christine Yoon
Head of Marketing
[email protected]
