PRESS RELEASE: Newly Launched Men’s Online Jewellery – How one entrepreneurial family saw a glimmer of “e-com opportunity” through the chaos of Covid and created a brand for today’s modern man.

Family of entrepreneurs; John (Head Honcho), Chris (Web Dev extraordinaire) and Jase (Strategy fiend) run a digital marketing agency based on the Northern Beaches of Sydney. Whilst many were gearing up for what was to be a new epic decade, it’s no secret that Covid-19 put a slamming halt on just about everyone’s 2020 plans. Through the frustration, this family saw a glimmer of “e-commerce opportunity”, as Chris affirms, and quickly pivoted, cue Jackal & Dare.

An online men’s jewellery store where “designer pieces meet the modern-day man’s man” as per their site.

Amidst the highly competitive market that is men’s jewellery, this family saw a glaring problem; over-priced and difficult to maintain pieces that often lay unworn or tarnished due to most men’s every day, dynamic lifestyles.

What separates the Jackal & Dare boys from the rest is their ability to hone in on designer pieces with the lifestyle of their wearers in mind. Say no more to lacklustre and overtly precious pieces. These rings are crafted using high-grade carbide tungsten making for the utmost in durability and practicality. In other words “they’ve been battle-tested and created to last!” John boldly states.
“Scratch-resistant, corrosion-resistant and hypoallerginic bands.”

Jackal & Dare preach scratch-resistant, corrosion-resistant & hypoallergenic bands, perfectly suited to the “modern-day man’s man”, able to be worn day in and day out whilst remaining unscathed through the daily grind.

With a strong belief in the freedom of personal expression, Jackal & Dare is predominately targeted towards a vast array of various male audiences. Whether you’re a maniac in the gym, leading the ‘go-getter’ corporate life or you’re an entrepreneurial, disrupting machine, these pieces have been hand-forged for those who value the ability to express themselves through the accessories they don on a daily basis, no matter the scene endured. The lasting impression left on their customers is not only that of durability & high quality in metals used, but the unique nature of each design and the lustrous aesthetic incorporated into each piece.

“There’s more to our mission…”

Co-owner, Jase weighs in on one of the foundational premises for this newly established brand; “whilst nothing excites us more than the scrupulous process behind jewellery design, there’s more to our mission…” With Covid came the upward trend in mental health issues & suicide rates, particularly in Australia. With a steadfast passion to see these rates rapidly decline, Jackal & Dare are supporting ‘Beyond Blue’ & ‘Black Dog Institute’ ensuring that through every purchase made their wearers are actively helping to partner with the boys to combat these very real issues.

The Jackal & Dare team are a family-run team dedicated to changing the (jewellery) game for the better. Be sure to check out the exceptional site, charged with sleek imagery and smooth copy.
###
Media Kit – link to images and video in attached pdf or contact Jason directly as per phone or email below.
Jackal and Dare website: https://jackalanddare.com.au/
Contact Details:
Jason Faulkner
M: 0451 152 232
E: [email protected]