PRESS RELEASE: Pocket Squad Girls, the brand determined to champion a future of inclusive girls, launches Crowdfunding campaign on Kickstarter
Empowering girls with functional pockets full of ‘everyday girl power’, Pocket Squad Girls has developed a practical play-based solution to tackle the alarmingly common occurrences of bullying being faced by girls.
MELBOURNE, AUSTRALIA, AUGUST 27, 2019
FOR IMMEDIATE RELEASE
Determined to champion a future of inclusive girls united by their pocketful of ‘everyday girl power’, Melbourne Mum of 4, Kristy Elsworth, today officially launched a Crowdfunding campaign on Kickstarter for her brand, Pocket Squad Girls.
The pocketful of ‘everyday girl power’ comes in the form of a Squad of vibrant pocket-size dolls, each with a unique everyday trait, value, talent or attribute. From adventurous, to kind, creative, sporty, strong or caring, the list of everyday girl powers is diverse and limitless. And the same diversity applies to each dolls’ appearance.
“The Pocket Squad Girls dolls encourage girls to talk with one another about their unique everyday girl powers and learn about them through play” explains Pocket Squad Girls’ founder and Mum of 4, Kristy Elsworth.
“The idea was born when my 6 year old daughter Emme was being excluded in her first year at school. My desire to provide her with something relatable and play-based that could help teach her and other girls how to be inclusive led me to create the Pocket Squad Girls,’ says Kristy.
With 83% of students who bully others online also bullying others in person*, the brand has its sight set on the online world just as much as the offline world. “Our Pocket Squad Girls dolls aim to unite girls in the offline world in their younger years, so that by the time they enter the online world they’re lifting each other up, rather than putting each other down” states Kristy.
But for Kristy, the solution didn’t end with the Pocket Squad Girls dolls. As a Mum, she also acknowledged how important practicality was as part of the concept. “The demand from my daughter to take her Pocket Squad Girl doll with her everywhere made clothes with functional pockets a must-have for her, so that’s exactly what we created.” The functional pockets are just as much a feature as a promise by the brand, with a commitment to functional pockets on every single garment. This includes a design-patented geometric heart-shaped pocket, created exclusively to fit the Pocket Squad Girls dolls.
Designed for girls aged 2 – 10 years, there are 6 dolls and 9 garments in Pocket Squad Girls’ first range, and pledgers will have their choice dependant on which Reward Tier they align with. One of the Rewards available is a Kickstarter exclusive personalised bomber jacket, limited to 300 backers.
Pocket Squad Girls Kickstarter Campaign is live until Wednesday 25th September. The intention is to launch in October this year following a successful Kickstarter Campaign. For more information visit Pocket Squad Girls on Kickstarter: https://www.kickstarter.com/projects/kristyelsworth/pocket-squad-girls-empowering-girls-to-be-inclusive
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