Upgrade of the export supply chain software platform to bring efficiencies and a higher level of service

Sydney, NSW: ImpexDocs announced a partnership with Greenham, one of Australia’s largest beef processors. Kicked off in late 2020, with this partnership ImpexDocs has upgraded Greenham’s export supply chain platform with the ImpexDocs exports execution suite that has been rolled out in all three facilities of Greenham.

“With ImpexDocs we have been able to integrate our operations better. Our mission is to provide our customers with the best quality and service possible and using ImpexDocs platform will help us achieve efficiencies in our export execution and compliance processes.”, says Peter Greenham, Managing Director at HW Greenham & Sons.

“Greenham is an industry leader, and we are excited to be part of Greenham’s digital transformation journey,” says Manish Desai, CEO at ImpexDocs. “Greenham’s value of innovation and improvement culture with ImpexDocs’s ability to deliver value has significant synergies”

Some of the benefits of the partnership with ImpexDocs are to:

• Gain efficiency by integration of key operational and new digital front office systems
• Improved service delivery to customers
• Efficient and cost-effective exports capability and excellence in shipment execution

About ImpexDocs: ImpexDocs is a new breed of export supply chain solutions company. Using ImpexDocs solutions, clients typically improve their productivity in export management by up to 80%. ImpexDocs suite provides the ability to fast track shipment execution, remain compliant, provide complete control across the export supply chain and help scale up exports in a cost-optimised manner.

Recently ImpexDocs has been named by CIO Advisor magazine as APAC’s Top 10 Logistics Tech Solutions Provider 2020.

About Greenham: HW Greenham & Sons, which owns the premium Cape Grim and Pure Black beef brands is one of Australia’s largest meat processors and exports around the world. Supplying quality meat in Australia and around the world for 6 generations, and over 100 years. Greenham strives for excellence and fairness. The Greenham team has developed a program to maximise beef quality, prioritising animal traceability, no antibiotics or hormones, and grass-feeding.

Greenham has embarked on a digital transformation program to enhance its customer responsiveness, service levels and operational efficiency to help grow the company to the next level.

April 2021

Loren Johnson, Aussie Toronto named state finalist at MFAA’s Excellence Awards

Local business broker Loren Johnson has been announced as a finalist in the NSW Regional Broker of the Year, Residential Broker of the Year and Young Professionals category at the annual Mortgage & Finance Association of Australia (MFAA) State Excellence Awards. The Awards highlight brokers, broker businesses and staff who have demonstrated exceptional customer service, professionalism, ethics, growth and innovation.

This is Loren Johnson’s year as a finalist in the Excellence Awards.

The MFAA Excellence Awards are the most rigorous in the Australian mortgage and finance industry and are judged by an independent panel of industry specialists, business professionals and experts.

“It’s been a tough season for all, but it is an honour to be recognised by my industry peers and be selected from all the entrants across NSW and named as a finalist for these Awards,” said Loren.
Loren is part of the wider team at Aussie Toronto, which has also been voted ‘Best Mortgage Broker’ 7 years in a row from 2008.

The last year has been full of change and increasing challenges for the finance broking industry, but despite it all, Loren has been delivering better customer outcomes than ever due to her commitment to her customers and expertise in the lending market.

“I value all my customers and business partners, and will continue to strive towards finding the best outcomes for their needs.’’

“The MFAA has acknowledged Loren Johnson as a state finalist. Loren has been rewarded for demonstrating her professionalism, integrity, ethical conduct, growth and innovation,” the MFAA stated.

“To be recognised as a finalist speaks volumes of their exceptional practice and professionalism in the mortgage and finance industry,” the MFAA added.

Over the last 19 years the awards have played a key role in lifting the standards of service and professionalism in Australia’s mortgage and finance industry.

All finalists, including Loren, have an opportunity to be recognised as their state’s winner. State winners will then have the opportunity to win the prestigious national title at the MFAA National Excellence Awards in July.

5 May 2021

MINISO rewards shoppers with Mother’s Day gifts

For Immediate Release

MINISO Australia recently has been organising a giveaway campaign for Mother’s Day this year, and shoppers are invited to handpick presents for their mothers as gratitude.

“We hope all moms feel happier this time of year and know that we are grateful for their care and love. They contribute so much to their families every day. We also want all moms to feel the love and support from MINISO, which is why we are rewarding our customers with Mother’s Day gifts for every $25 spent until 9 May,” said the marketing representative of MINISO Australia.

In light of this campaign, from mid-April, MINISO stores and windows have been decorated with splashes of pink and flowers. Store shelves have been prepared with a wide range of exquisite products, including perfumes, bags, accessories, and beauty items.

To date, the response has been overwhelming and customers have shared much positive feedback on the campaign. It is MINISO Australia’s hope that all customers continue to experience a sense of wonder and happiness in stores, as the organisation’s tagline is, “Love life, love MINISO.”

About MINISO Australia (www.miniso-au.com)
In 2016, MINISO Australia was established. As a Japanese-inspired lifestyle product retailer, MINISO aims to offer high-quality products at affordable prices and bring happiness to all Australian consumers. At present, there are a total of 34 stores in New South Wales, Victoria, Queensland and Western Australia.

Contact Details:
Angeline Yan
[email protected]

Miners and Government employees were the big winners of Covid with high and, most importantly, stable incomes. However, counter-intuitively, they are now leading the charge to file for Debt Agreements. A Debt Agreement is a formal, negotiated alternative to Bankruptcy. To do a Debt Agreement, as opposed to Bankruptcy, you need stable income. So COVID-19 Debt Agreements reflect those cities with stable and high incomes. Adelaide, Perth, and Canberra top the cities with the highest average debt.

‘FIFO and government money are major factors behind the COVID-19 Debt Agreement landscape,’ said Beyond Debt’s Ben Paris.

Adelaide debtors have the most debt in the country, with each debtor having an average total debt of $58,355.45. This high amount of debt is fuelled by a combination of stable FIFO incomes and low accommodation costs. “People will borrow as much as they can. If people earn more, they just borrow more,” said Beyond Debt’s Ben Paris.

Canberra is a close second, with the average debtor owing on $56,417.83. Canberrans enjoy the highest average incomes and most stable incomes in the country, with 42 per cent of the ACT’s workforce employed by the government, the highest of any state.

Perth comes in bronze medal position with debtors there owing an average of $53,998.02. Stable FIFO incomes have also been the primary driver.

By contrast, Melbourne had the lowest level of debt, with the average Melbournian debtor owing just $34,135.42. Victoria has the highest unemployment rate of the east coast cities and the least exposure to mining. The lockdowns have also hit Melbourne particularly hard.

City Average Debt
Brisbane $36,915.87
Sydney $38,934.92
Melbourne $34,135.42
Adelaide $58,355.45
Perth $53,998.02
Canberra $56,417.83

Internal Data from Beyond Debt’s clients.

2021 will mark another strong year of development for A&A Tax Legal Consulting as the firm continues to diversify offerings to meet the taxation needs of its multinational clients in preparation for its transition to Andersen in 2022.

Benedicte has exceptional knowledge and technical ability in Transfer Pricing, built over years of experience in global firms. Her client-first attitude is a natural fit with the A&A business, as is her honest and practical approach said Cameron Allen, Managing Director A&A.

Benedicte Olrik joins as Managing Director, Transfer Pricing. She will work with the exceptional Andersen taxation network which spans over 134 countries and includes world-class resources such as a Global Centre of Excellence based out of India.

About Benedicte Olrik:

Benedicte Olrik is the Managing Director of Transfer Pricing at A&A. She has a renowned ability to deliver unique client outcomes in Transfer Pricing scenarios; a result of her significant expertise in economic theory and her ability to practically apply this knowledge to a client’s individual circumstances.

Benedicte has more than 14 years of experience working for global firms such Ernst & Young, Duff & Phelps & KPMG. She holds a master’s degree in economics from the University of Copenhagen, Denmark and has studied Ph.D. level economics at New York University .

Her strategic and rounded business approach is informed by the experience she gained operating her own companies in the retail and fashion industries.

About A&A
A&A Tax Legal Consulting was founded in 2010 by Managing Partner Cameron Allen, a former partner at Deloitte and senior manager at EY. The firm offers a range of indirect tax solutions as well as global mobility tax, business implementation and processing, corporate services, legal, corporate finance and transfer pricing services to both local and international clients.

About Andersen
Andersen provides a wide range of tax, valuation, financial advisory and related consulting services to individual and commercial clients. Andersen are an international association of legally separate, independent member firms with more than 7,000 professionals worldwide, over 1,000 global Partners, and a presence in over 263 locations through its member firms and collaborating firms.
In 2021, Accounting Today (U.S.) rated Andersen as a 2021 Top U.S. Tax Firm.

For media enquiries please contact:
Sharan Samra
[email protected]
0432 965 762

Press Release – For Immediate Release

What if it’s not your fault that sex is bad in your marriage?

Popular blogger to host “The Great Sex Rescue” Online Event in Australia on 29 May 2021

When Sheila Wray Gregoire, her daughter Rebecca Gregoire Lindenbach, and epidemiologist Joanna Sawatsky surveyed more than 20,000 Christian women about their sex lives, marriages, and beliefs about sex and marriage, the To Love, Honor, and Vacuum bloggers never imagined what they’d uncover: that the most popular Christian resources and teachings on bettering sex and marriages were doing more harm than good.

In their new researched-based book, The Great Sex Rescue: The Lies You’ve Been Taught and How to Recover What God Intended, Gregoire, Lindenbach and Sawatsky dig into the data-existing research on evangelicalism and sexuality, their extensive survey and focus groups, and the 15 most popular Christian resources on sex and marriage – to help women discover what beliefs are holding their sex lives hostage, and provide them with the roadmap to experiencing amazing, mind-blowing, great sex.

And while it takes two to tango, the authors’ research revealed a large “orgasm gap” that directed their focus to females: that only 48 percent of women orgasm every or almost every time they have sex, compared to 95 percent of men, as indicated by other studies. Other shocking revelations include:

• Which common youth group teaching, if girls believe in high school, leads to women being 59% more likely to say, “I have sex only because I feel like I have to,” once they are married
• Which teaching prevalent in Christian bestsellers leads to women being 59% less likely to feel aroused when they’re making love
• Which teaching, if believed, causes women to be almost twice as likely to experience vaginismus (sexual pain)
• Which teaching causes women not to trust their husbands, even if they only hear it and never actually believe it!
• Which common belief, if practiced, leads to an eight times higher divorce rate
• Which Christian bestseller labelled a rapist “equally unhappy” as his rape victim – and how downplaying marital sex is all too common in many of our resources.

“Each of you were created for sex that is about so much more than just one-sided pleasure,” write the authors. “Great sex is the fulfillment of a longing for intimacy, for connection, to be completely and utterly bare in every way before each other … It’s a baring of our souls, a deep hunger for connection, a longing to be completely consumed by the other – while also bringing intense pleasure to both of you.”

The Great Sex Rescue Online Event is aimed at calling people back to principled sex, the way God intended: that sex should be personal, be pleasurable, be pure, be prioritized, be pressure-free, put the other first, and be passionate. Sheila Wray Gregoire is the guest presenter.

For more details about the event and to register go to: www.businessblessings.com.au/events

To purchase the book in Australia, go to www.koorong.com.au. Photos available upon request.

For more information contact: Wes Leake on 045 72 888 72 or email: [email protected]

‘Telehealth coaching in oral health offers government and health service providers in Australia a pathway to improving patient outcomes and experiences while reducing wastage and cost,’ says Australian Healthcare and Hospitals Association Chief Executive Adj Prof Alison Verhoeven.

A perspectives brief, Telehealth in coaching in oral healthcare, published today by the Australian Healthcare and Hospital Association’s (AHHA) Deeble Institute for Health Policy Research examines how telehealth coaching can support outcomes-focused, patient-centred care in oral health.

The brief provides recommendations for an oral health coaching program which incorporates value-based health care approaches, team-based care, and telehealth to improve patient outcomes and reduce costs.

‘Value-based health care achieves patient-centred care by focusing on efficiency and outcomes that matter to patients. Team care makes efficient use of team members’ skills and capacity and can align care to patients’ needs,’ says Adj Prof Verhoeven.

‘Telehealth provides a cost-effective delivery model that offers benefits for patients and providers. It can improve a patient’s access to care and specialist services and offer early diagnoses and referral, reduce wait times and travel times. For providers, it can improve quality and appropriateness of referrals, and improve access to specialised and specialist support. But there is limited evidence showing its ongoing adoption in Australia.’

‘Health coaching adopts a preventive model of care by focusing on education, responding to the patient’s motivations and facilitating positive behaviour change.’

‘The experience of implementing telehealth coaching in the public sector has relevance and applicability to the private sector. In particular, waste is reduced with fewer broken appointments, increased treatment plan acceptance, and better workforce and resource utilisation,’ says Adj Prof Verhoeven.

Telehealth coaching in oral healthcare is available online. https://ahha.asn.au/sites/default/files/docs/policy-issue/deeble_perspectives_brief_no._17_-_telehealth_coaching_in_oral_healthcare.pdf

The Australian Healthcare and Hospitals Association (AHHA) is the national peak body for public and not-for-profit hospitals, Primary Health Networks, and community and primary healthcare services.

The nation’s newest online marketplace offers Australians an alternative way to help combat the rising cost of living.

Local Melbourne company, Warrp, is leading the growing ecommerce trend enabling users to list their pre-owned goods for sale in less than 18 seconds.

Warrp Co-Founder and CEO, Matthew Ng, said many Australians don’t realise how much money they are sitting on with unused items taking up space at home.

“Globally, the top 100 online marketplaces sold $2.67 trillion worth of goods last year, so there exists a huge market for consumers to sell online,” said Mr Ng.

“Household and utility bills are rising in a time when many people are still recovering from the pandemic. Warrp provides a safe and easy way to get rid of your unused items and relieve your financial burden.

“Warrp’s online marketplace lets users list any item for free, bypassing the need for pawn shops, brokers and other middlemen, which means fast sales and more money in the hands of everyday Australians.”

Nine million Australian households spent a total of $50.46 billion shopping online in 2020, representing 57 percent growth compared to 2019, according to the Australia Post 2021 eCommerce Industry Report.

Warrp Co-Founder and CTO, Roman Granovskyi, said the ecommerce market was rapidly growing, and with sky-high demand for online purchases came a lucrative market for consumers to sell their pre-owned goods.

“We want Warrp to be as profitable to our users as possible, so unlike eBay or Amazon we don’t charge listing or subscription fees,” said Mr Granovskyi.

“Our nominal transaction fee, which only occurs when a transaction is completed satisfactorily by the buyer and seller, is extremely competitive and is waived for new and repeat account users by rewarding them with Sale Transaction Credits to be used monthly.

“Some digital escrow agencies charge in excess of 10% without any caps and in most cases a minimum fee of around the $100 mark whereas Warrp’s full transaction fee might only cost the user less than a cup of coffee with a minimum fee of only 99 cents.

“Users can also redeem a huge range of free and discounted offers through our Trusted Partner Network, which in many cases hold greater value than any transaction fees incurred on the site.

“More Australian’s than ever before are shopping online and we’ve created a platform that taps into this growing market, enabling everyday Aussies to make quick cash by selling their pre-loved goods.”

Warrp’s innovative dynamic pricing system means users can list an item without a price and let the platform find its own market ‘sweet spot’ for a transaction to occur between a potential buyer and the seller.

Safety is at the core of Warrp’s identity, with the platform introducing a PayID-only payment solution, escrowed transactions and a Safe Meetup & Pickup delivery option to help protect its users.

Warrp can be downloaded on iPhones via the Australian App Store, with cross-platform versions for all other smartphone and web devices to be released at a later date. For more information visit https://warrp.it/ or the Warrp Marketplace at https://just.warrp.it/.


About Warrp: Warrp is a digitally innovative iOS marketplace app that takes the hassle out of peer-to-peer shopping online with a world-first dynamic marketplace, Trusted Partner program, Loyalty Rewards program, and Secure Escrow facility. Easily list products to sell or browse thousands of items to buy all from the Warrp app. As a proud Australian online start-up company, Warrp’s end-to-end experience is designed to change the way people buy and sell. Currently servicing Victorians but available to download nation-wide, Warrp’s vision is to grow its presence globally as an online marketplace built on strong community values, innovation, safety and ease of use. Discover a marketplace where you are in control of the journey and destination.

Who Is Ben Jones?

Australia’s mainstream music scene has had an enormous boost throughout the past 3 years, from astonishing acts such as The Kid Laroi, Onefour, Hooligan Hefs all rising to the top of the Australian streaming charts. In the shadow of these acts a sparkling new name has entered the industry. A name so fetching you’ll find yourself repeating it time and again. What’s the name? “Ben Jones”.

I know, by this stage you’re probably thinking to yourself “who is Ben Jones?” or “why should I give a flying damn about another rapper in the music industry?” Well, here’s your answer. There are four major factors that play an important role in the rising success of Ben Jones’s: love, loyalty, strength & persistence.

These qualities have driven Ben out of near-death situations and shaped the unique formation of his career. Whether it’s dodging bullets in Colorado, filming a music production in the ghettos of Kenya or turning enemies into loyal friends, Ben Jones utilises these experiences to make him one genuine and unforgettable personality. Ben Jones was born as ‘Benjamin Jones’ on the 6th of January 2003, Nairobi, Kenya. This is where he developed a natural passion for music listening to his Mother’s R&B blended with classic Afro Beat. Following his father’s call to relocate from war-torn Yemen, where Ben was a frequent visitor, at age six Ben & his family migrated to Johannesburg, South Africa. This period of his childhood planted seeds that would grow into strong roots in the Ben Jones story discovering his burning desire to live a life dedicated to creating music. When he had to, Ben would separate himself from the crowd and play the part of a man preparing for the next Hollywood blockbuster. However, excitement tinted with a rage of violence in his beloved home, Ben’s father uprooted the family again this time to the land down under and savour the delights of a safer if not more predictable environment. His Father, still travelling to feed the family returned to Africa, a father’s sacrifice… Ben quickly grew into his new role becoming the young man of the house. Ben’s move to Australia wasn’t all plain sailing and at times he would feel isolated, downhearted, cut off from the ways of this new home, just different. Yet these are the factors that built Ben Jones. With little chance of returning to his African home, Ben had no choice but to develop a strong & persistent mindset and an enduring desire to succeed. At high school, Ben found his one true calling – music & a life in the public eye. It only took his high school crush to request a song from him, and the musical journey commenced… Through Ben’s hard work & determination he has travelled the world, assisted in running a six-figure business, influenced the lives of many music aspiring people & accumulated over a million streams on Spotify. Ben Jones’s expanding footprint in the mainstream music industry has only scraped the surface, there is so much more to go. We hope to continue covering the fascinating events that will begin to shape and create the talent and the story of Ben Jones.

Third-party cookies are the underlying way digital advertising is tracked and monetised. They are also being retired. So, what does that mean to the marketers who rely on them to drive traffic, leads and sales and, more importantly, what should they be doing to prepare for their imminent demise?

In March 2021, Google announced its plans to stop using tracking cookies on its Chrome browser by 2022. What’s made this so interesting is that, despite that fact that we’ve been here before with Safari and survived the fall out, because Chrome owns 71% of Australia’s browser market (as opposed to Safari’s 9.7% share), marketers are bracing for a full-on earthquake.

What are third-party cookies?
In short, a third-party cookie is one that’s placed on a computer from a website that isn’t the one you’re visiting. If you use Facebook and Google Ads to advertise product and services, you are likely using their tags to track the effectiveness of your advertising and initiate remarketing on these platforms. I bet you also understand the effectiveness of remarketing whether that be display remarketing or remarketing in search. Third-party cookies are the technology that currently makes this possible and they’re the cookies that are being retired.

Why is Marketing Moving Away From Third-Party Cookies?
According to a study by Pew Research Center (https://www.pewresearch.org/internet/2019/11/15/americans-and-privacy-concerned-confused-and-feeling-lack-of-control-over-their-personal-information/) ,72% of consumers feel that almost all of what they do online is being tracked by advertisers, technology firms or other companies. 81% say that the potential risks of data being misused outweigh the benefits. According to Google searches for ‘online privacy’ increased by over 50% YOY globally in 2020.

This kind of negative sentiment has been brewing worldwide and it’s led to pressure from Internet users and regulators to reign in the use of third-party cookies. In 2019, Europe’s highest court dusted off their lasso and ruled that, rather than letting visitors know that they were accepting cookies as they’d done in the past, sites had to give visitors the opportunity to actively consent to it.

In Australia, the law says that if a site uses cookies, it must state how the information is stored and used in their privacy policy, but active consent isn’t required (yet).

What Will Google Replace Third-Party Cookies With?
While measures are being taken by the industry at large to create third-party cookie alternatives, in a statement made in March of this year (https://blog.google/products/ads-commerce/a-more-privacy-first-web), David Temkin, Direct of Product Management, Ads Privacy and Trust for Google said, “Today, we’re making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products”. Instead, the Privacy Sandbox (https://blog.chromium.org/2020/01/building-more-private-web-path-towards.html) has come into play. It’s a space where advertisers and the broader industry can experiment with Google’s advertising tools to develop new targeting techniques.

“One could argue that Apple’s move to drop third party cookies is one focused on privacy, but that Google’s focus is revenue.” says Peter Dimakidis, Indago’s Chief Technical and SEO Officer. “The removal of third-party cookies means advertisers will be more reliant on first party data and who owns more first party data than anyone? Google. They’ve developed yet another way to take control away from advertisers and place it into their own hands.”

Why Should Advertisers Care?
Consumers fear that they are being tracked at an individual level and that the large publishers such as Google are listening to their conversations, which is unfounded. Outside of remarketing, there’s little advantage to tracking individuals across the internet. What’s useful for advertisers are cohorts – anonymous groups of people who behave the same and exhibit similar preferences. Google’s move to the ‘Privacy Sandbox’ and initiatives outside of Google to create unified IDs will provide improved opportunities for advertisers to serve relevant, contextual ads to these cohort groups.

The impact to ad tech platforms that specialise in retargeting will be significant though. While the writing has been on the wall for some time and tech companies have been preparing for the changes, those with business models that rely on being able to provide personalised ads across their partner sites are going to find the task increasingly hard (if not impossible).

How Will This Affect Marketing?
It all depends on where a marketer is advertising. Marketing within the Google ecosphere will remain strikingly similar, we’ll simply be more reliant on Google to both serve and track our marketing. For most of our clients at Indago – who are conversion focused, invest heavily in SEO and paid search (on Google) and use Google Analytics as their main source of truth – the negative effects will be minimal.

Relying on Google Analytics to model the effectiveness of advertising activity could be some cause for concern but let’s wait and see. Says Vidhya Srinivasan, Vice President, Engineering, Google Ads said of GA4 (https://blog.google/products/marketingplatform/analytics/new_google_analytics), “…the new Analytics is designed to adapt to a future with or without cookies or identifiers. It uses a flexible approach to measurement, and in the future, will include modelling to fill in the gaps where the data may be incomplete. This means that you can rely on Google Analytics to help you measure your marketing results and meet customer needs now as you navigate the recovery and as you face uncertainty in the future.”

For advertisers who are reliant on non-Google platforms, your preparation needs to be more aggressive than those reliant on Google.

Should Advertisers be Scared?
Digital marketers always have something to be scared over – it wasn’t long ago that we were all panicking about Google’s threat to withdraw from Australia.

Remember that digital advertising represents over half of all ad dollars spent in Australia and is huge business globally. The ability to track consumers and report effectively on ad spend won’t disappear – it’ll morph, and advertisers need to make sure their knowledge morphs with it.

How Can Advertisers Prepare For This?
1) Stay informed – that’s the main aim. Marketers who are currently using ad tech that’s powered by third-party cookies should open up discussions with their vendors about how they plan to mitigate the impact of upcoming changes. Those that work with an agency should quiz their agency partners on their strategy. If they don’t have a plan, insist on one or move your dollars where preparations have been made and strategies have been devised.

In an ‘attention economy’ that’s noisy, cluttered and all-too-often unimaginative, being up to date with new and emerging opportunities could also give advertisers the chance to lead, while those who are less informed play catch up.

2) First party cookies – get building. The loss of third-party cookies doesn’t leave the jar empty. First-party cookies – the ones that save your shopping cart, remember your password and learn about what visitors like so the site can offer relevant offers and content– are safe. They give marketers the ability to collect on-site data and there are plenty of innovative ways to put this information to use.

3) First party data – get collecting. All good B2B marketeers know what I mean. Provide your customers (or potential customers) with reasons to provide their data: free products, discounts, competitions, or information they desire. The more data collected on customers, the more value your data has. Remember as a customer gains more trust in a brand the more data the brand can collect. Great to get an e-mail address and name but what about age, gender, interests, location, dependants, marital status, DOB, etc.?

The recently released ‘IAB State of Data 2021’ report (https://www.iab.com/wp-content/uploads/2021/03/IAB_Ipsos_State_Of_Data_2021-03.pdf) found that only slightly over half of all surveyed brands, agencies, publishers, and data and ad tech companies collected basic first-party data and, of those that did, the majority (53%) didn’t leverage it for advertising and marketing purposes. Needless to say, this is a huge untapped opportunity.
Google & BCG’s, Responsible Marketing With First-Party Data (https://www.thinkwithgoogle.com/_qs/documents/9990/BCG_x_GOOGLE_-_RESPONSIBLE_MARKETING_WITH_FIRST-PARTY_DATA_JIN1QtS.pdf), looked at companies that did use this data to say; “APAC brands that used first party data saw an increase of 11% annual incremental revenue and 18% increase in cost efficiency”.

Without the ability to continue to target individuals and prospects when they’ve left a site, the future is bright for marketers who can harness first-party cookies in such a way that they can use identified trends and behaviours to build content and deliver experiences that maximise relevance for their audience.

Next Steps

Don’t panic, not yet anyway. Above all, stay abreast of changes as they come. What we know from being in the digital marketing arena for a long time is that, while changes can be daunting, the challenges they pose instigate innovation and creativity and that’s what ultimately makes the web evolve and prosper.

Adapt your website to collect more first party data and get better at using first party cookies. Also ensure any marketing partners you work with that leverage third party cookies have a solid action plan to outmanoeuvre the challenge.

Be prepared and you’ll be well placed to navigate the inevitable death of third-party cookies.

About the Author
Gary is the co-founder of Indago Digital. He has set up digital marketing offerings for a range of agency groups in the UK, Australia and New Zealand, and has over 20 years’ experience running digital campaigns for some of the world’s best-known brands. He is also known as a commentator for search marketing and trainer for Google Squared Online, Australian Institute of Management, ADMA and the IAB.

About Indago Digital
Indago Digital (www.indagodigital.com.au) is a digital performance marketing agency, specialising in search. They’re experts in the techniques and technologies that increase the effectiveness of their clients’ digital assets.

Media Contact
Sarah Greenaway
+61 414 517 869
[email protected]