PRESS RELEASE: The band-aid for being overweight is NOT ‘being fit’.

Sydney, NSW – Monique Etkind, CEO and founder of ME for Me and ME Nutrition has been “in the trenches” of this “battle” for nearly 20 years. The landscape of health and wellness and the advances in medical interventions have been far reaching. However, the issue of weight related health challenges, either physical or psychological, continue to be at the center of many of our lives.

It is, in fact, possible to be overweight or even obese and still be healthy, as long as you’re physically active and eat a balanced diet. On the other hand, someone who appears thin or even underweight can be unhealthy if they don’t practice healthy habits such as exercising or getting sufficient nutrients.

So, when it comes to “Fat and Fit,” it’s important to focus on overall health habits rather than just body weight or body fat percentage.

Monique’s approach to weight loss and weight management answers where questions:
Do you nourish yourself properly to support the function of your body today? Is it adequate for you in the future?
Do you (actually) know how to fuel your body?
Are you eating what you like? Not what works for other people or groups.

Monique Etkind (BSc (Nutrition) HONS Dietetics, Sydney University): “We live in a fat and fit society. Gyms are packed to capacity, but we still have an obese population. People need to realise 80 percent of weight management is about what you eat and only 20 percent exercise. Exercise is essential for heart, blood sugars and mental health but to optimise your health and achieve weight goals you need to modify what you consume. It’s time for people to take off their blindfolds and acknowledge that feeling good after a morning run does not fix the internal problems – it’s a temporary solution to a much bigger problem. Exercise alone will not be successful at achieving health goals. People need an individualised eating plan, so they have a clear understanding of what they need to consume to be at their ideal weight. Their healthiest self.”

What do you need to help you change how you eat?
A Plan
A way to apply the Plan to your life so that it works for you.
Support and accountability when life gets in the way.

Everyone’s situation is unique, and that is why ME for Me aims to give personalised advice and guidance on managing exhaustion and optimising whole health through food and weight management.

The ME for Me Program and comprehensive APP provides easy to follow guidelines on how to plan ahead and be prepared with meals in a manageable way. It helps to regulate a person’s meals in a manner that suits the individual’s lifestyle and guides them in selecting fresh, low GI choices which aids energy levels and reduces the risk of chronic exhaustion. ME for Me offers an array of resources and audio messages to help you to identify the cause of their exhaustion but also gives an eating plan with simple, delicious, healthy and nutritious meals that will provide individual’s with sustained energy, allowing them to operate at an optimal level without ever feeling depleted.

Media Contacts:

Name: Stacey KeyCompany: ME for MeEmail: Phone: +61404699295

About ME for Me

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Dietitians successfully help clients overcome their struggle with weight by providing something that speaks to all aspects of the challenge. The food, how we feel, how we live, what we do and who we are. The professional support helps the person struggling to make healthy changes with an evidence-based framework, motivation, food ideas and inspiration. Probably most importantly of all, a dietician worth their weight in gold is a nonjudgmental carer and never runs out of steam. ME for Me is a digital dietitian. An online application based on Monique Elkind’s life’s work with her clients in private practice, combining Monique’s framework, coaching, resources, and unique brand of care with the advantage delivered by a digital management plan. ME for Me aims to reach those who have not been able to find a plan that works for them. They are disenchanted with diet apps, food delivery services, fad diets, tracking tools, unused gym memberships and everything in between. We have built this for anyone who is struggling to feel good and wants some help. You won’t need to travel or make an appointment or get time off work to do it. We have also removed any social or cultural pressure you may have about talking to someone about your weight or your eating habits, how much you weigh or how hard you find things and you don’t need to worry about “stripping off” in front of a stranger.