Marketing Group, The Generals Daughters, has been appointed to manage décor Australia’s social media and brand marketing account following a competitive pitch process. The appointment will see The Generals Daughters develop consumer-focused social media and brand marketing, in a retained and project-based capacity.
The Generals Daughters have just started developing the brand, under the approved “positioning” décor “Life’s Sorted” supporting its recent new pantry range marketing efforts, with an integrated social media campaign.

Melissa Setches, Global Marketing Manager Decor, said: “With their creative and strategic approach, The Generals Daughters displayed an incredible understanding of the decor brand and customers. The team at The Generals Daughters demonstrated a clear understanding of the environment we operate in with our retail partners, and our heritage as an Australian made brand. With our new decor pantry range marketing completed, we are looking forward to what we can achieve together in partnership.”
Aimee Dean, CEO of The Generals Daughters said: “We’re thrilled to be working alongside the décor team. The brand has huge growth potential and is a well know part of Australian’s everyday lives whether as a parent, or children or the passionate home cook, we’re looking forward to translating this familiarity into strong results across earned and owned channels.”
Decor joins The Generals Daughters growing client portfolio, the business is rapidly growing after only being in business for two years, that includes a suite of blue chip and boutique brands, including ELS Lighting, CSA, Ugg Express Australia, BP Commercials, RCI, Allied Constructions, Queen Margarita Restaurant Chain and Micro Homes.
In light of this client win and to support the expanding content and creative offering of our group, The Generals Daughters is pleased to announce a new staff member. Charlie Horan joins the Melbourne office as Social Media Manager and Content Producer, respectively.
“We are passionate about our people who are our greatest strength, and being able to attract the industry’s brightest talent as we grow our troops has always been a top priority. We started this business with a significant focus on what our culture and values would look like.
Our most important core value is that ‘Leadership to us is a two-way street, loyalty up and loyalty down. Respect and Trust for your Superiors and care for our Troops’ which dictates a culture of open-minded acceptance, curiosity and respect %100 percent of the time. With a highly engaged team who feel listened too, we are delivering some exceptional results for our clients.” Dean concluded.

For any further information please contact Aimee Dean 0402 455 777

Media Contacts:

Name: The Generals DaughtersCompany: Aimee DeanEmail: Phone: 0402455777

About The Generals Daughters

View Website

We are The Generals Daughters. Hello. A new breed of Marketing Services, we are more than a just a brand marking and sales agency — we are a culture and an approach. Three core businesses sit within the The Generals Daughters barracks, working across the full spectrum of marketing disciplines. From insight and business intelligence, through creative innovation and content production, to sales implementation and measurement, our end-to-end offering is flexible and dynamic, ensuring that our clients receive customised solutions that genuinely transform their businesses. Clients can tap into resource from any part of our group – our troops are lead by senior leaders who have worked in brand advertising, marketing, digital/social, production in senior sales roles in global agencies around the world. Our single P&L structure allows our armed forces specialists, to come together in unlikely teams and collaborate in a way that’s not possible using a traditional industry model. This structure also allows us to maintain a strong working culture. We retain an entrepreneurial spirit that means we’re always itching to push creative and business boundaries to ensure success for our clients. It allows us to come up with ideas that are truly original, innovative and ground-breaking.