PRESS RELEASE: World First iCandy Flagship Store opens in Melbourne
FOR IMMEDIATE RELEASE
Luxury British Nursery brand iCandy World has opened its very first flagship store at 270 Coventry Street, South Melbourne.
This initiative is a first for any nursery brand in the Australian retail sector and iCandy believe it will ensure a bespoke customer experience for their clientele. Customers will experience the best in luxury and service in a unique environment not seen before in a baby store. iCandy will not only be displaying its entire Australian range of pushchairs, hi-chairs and other nursery products instore but will also host private ‘morning teas’, product demonstration days and various health professional evenings for all expectant and new parents.
iCandy have recognised that hands-on guidance and expertise is still very much welcomed and needed by parents and as such strive to present a refreshing air of unsurpassed customer service and expert knowledge in their flagship store, a luxury experience that is hard to find in the current nursery industry.
“Our iCandy parents across the globe want to feel special and we believe the world’s first, iCandy Melbourne flagship store will be a joyful and inspiring experience as it should be when expecting a baby. Engineering the highest quality, innovative, functional and luxurious products is central to everything we do at iCandy. Every new or growing family that visits the store can now experience the very best service the Australian nursery sector provides, from our family to yours.’
Bradley Appel, Joint CEO of iCandy World
ENDS
NOTE TO EDITORS:
* iCandy is a British family business that celebrated its 85th anniversary in 2018.
* The team is dedicated to creating pushchairs that reflect a unique sense of style and practical, well-designed solutions.
* The perfect mix of high-tech sophistication and smooth living, iCandy is for people who appreciate the value of British design, craftsmanship and technical innovation.
* In 2016 iCandy were delighted to share the news that Her Majesty The Queen had been graciously pleased to approve the Prime Minister’s recommendation that iCandy should receive a Queen’s Award for Enterprise in International Trade. The Queen’s Award for Enterprise is the UK’s most prestigious award for business performance. In 2018, iCandy were bestowed with another Queen’s award, this time for the coveted accolade of Innovation.
Enquiries: Jose Rivalland
0488 546 111 (03) 8555 2431
[email protected]