PRESS RELEASE: Young Entrepreneur Builds Sleep-wear Empire Fueled by Social Media Influencers

For immediate release:
28/08/2019
For more information:
Bridgette Bidner/[email protected]/0428 904 366

Young Entrepreneur Builds Sleep-wear Empire Fueled by Social Media Influencers

Darwin, Australia – – – At just 20 years old, Bridgette Bidner is running an empire all her own. One Empire to be exact: a line of luxury satin pajamas, pillowcases, and scrunchies.

Yet, Bidner is quick to credit its #OneEmpireBabes for the brands’ success. That is how the company refers to the social media influencers who have helped take the brand to the next level by posting photos of themselves in their sleepwear. The range continually selling out and rakes in up to $3,000 in sales some nights with the use of Instagram ‘influencer’ marketing. They include Skye Wheatley from Big Brother who has 597,000 followers; Emilee Hembrow who has 1.1 million followers; Chloe Szep with 521,000 followers; and Martha Kalifatidis of Married at First Sight who has a following of 280,000.

“I knew I wanted to be my own boss and that I had created unique, high-quality products that appealed to the female market. I just needed to become savvier about effective, affordable marketing. So, I studied the subject, traveled overseas to meet my first manufacturer and signed a deal,” she explained. “I knew pretty quickly that social media would be my main marketing tactic and developed a plan around that and got back to building my brand.” The brand’s social media pages serves as the conduit for a steady stream of orders to the e-commerce store, amassing over 8,000 followers.

Bidner first caught the entrepreneurial bug while taking a high school business course and soon after launched the first iteration of One Empire. Shortly after realizing that she needed to improve her marketing prowess and re-create the product after receiving feedback on the collection. Then going on to undertake studies to improve the business model, whilst working full-time and relaunching her business.

The sleep sets are made of satin fabric for a luxurious and comfortable ‘good night’s sleep’, catering to sizes 8-16. The range comes in lavender, champagne, red, white and black that can be mixed and matched. The bottoms feature a drawstring waist and the tops, adjustable straps. The pillowcase range comes in black, silver/grey or white satin. For more information, go to www.oneempire.com.au or instagram.com/oneempirestore.
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