PRESS RELEASE: Perth’s first Alcohol Free Drinks Store

March 2021 has seen the launch of Free Spirit Drink Co – Perth’s first and only alcohol free, drinks store. The last 12 months have seen a great increase in demand for alcohol free drinks in Australia and this growth is only going to increase further, with one industry expert referring to the growth of the alcohol free drinks industry in Australia as “the biggest disruptor the alcohol industry has seen since prohibition.”
“Australians seem to be choosing to drink less, or needing to drink less, for health or other reasons,” explains AIA Vitality (a science based health and wellbeing program) Ambassador and dietitian Marika Day. “We’re starting to see a shift in drinking trends.”
In December 2020 new Australian guidelines around alcohol consumption were released by the Australian institute of Health and Welfare. These guidelines stated:
To reduce the risk of harm from alcohol related disease or injury, healthy men and women should drink no more than 10 standard drinks a week and no more than 4 standard drinks on any one day.”
• Between 2016 – 2019 the number of ex-drinkers rose from 1.5 to 1.9 million Australians with Weight gain and hangovers being two of the main reasons listed for giving up alcohol.
• Popular celebrities such as Zac Effron, Bradley Cooper, Rob Lowe, Calvin Harris, Blake Lively and Jennifer Lopez to name a few are all leading the way in living a happy and healthy life alcohol free, which their fans are recognising
• While there are many new businesses coming into the alcohol free market such as Seedlip, Lyres, Sobah and Heaps Normal there are also a number of major players in the traditional alcohol field joining in and making their own alcohol free versions – Heineken Zero, Peroni Libera and Becks Blue lead the way with alcohol free beers as well as many wine distributors now embarking on the painstaking process of removing the alcohol from the wine with great success – Giesen zero alcohol Sav Blanc from NZ has seen a huge increase in demand.
This rise in alcohol free options globally and the rise in the sober and sober curious consumer, led to Sarah Rusbatch and her friend and business partner Adrian Allier launching Free Spirit Drink Co as a way to offer the people of WA a quicker and more efficient delivery service, with delivery times averaging 24 hours from moment of purchase to sitting on your doorstep. The business initiative came about after Sarah, now celebrating 2 years of sobriety, placed an order with a business on the East Coast which took 5 weeks to arrive and cost a small fortune in shipping.
Free spirit Drink Co offers a wide range of alcohol free spirits, wines, beers and sparklings as well as a selection of zero sugar, non alcoholic ‘adult’ beverages.
1 in 5 Australians are now choosing not to drink alcohol, but nor do they want to drink high sugar soft drinks, which are often the only alternatives in most bars, restaurants and retailers. Enter the wide range of alcohol free drinks available at Free Spirit Drink Co, with many products not available anywhere else in WA.
“We also offer a selection of popular mixed packs, so customers have the option to try the different drinks before buying in larger quantities. In blind taste tastes, many customers can’t tell the difference between the alcoholic and non-alcoholic versions.”
July 2021 will see the launch party of Free Spirit Drink Co at a brand new function space in Northbridge, with a live DJ, photographers, cocktail makers (alcohol free of course!) and tasting stations set up throughout the venue offering guests the opportunity to taste a wide range of wines, beers and spirits. This coincides nicely with Dry July, the underlying motto being, you don’t need alcohol to have a great time!
For more information contact Sarah Rusbatch
0451 055147
www.freespiritdrinkco.com.au
[email protected]
Facebook – @freespiritdrinkco