PRESS RELEASE: Fenn Foods Launches vEEF® Range in Leading Australian Retailer Coles

[10/11/21], Sunshine Coast Australia – leading Australian producer and marketer of premium plant-based foods Fenn Foods, has launched a range of delicious vEEF® meat alternative products with leading Australian retailer Coles Supermarkets.

Fenn Foods’ has secured distribution in select Coles Supermarkets nationally and Coles online for their new vEEF® range, building on the recently announced distribution in selected Woolworths stores. The plant-based meat company has now established a strong presence within the plant-based meat alternative category with vEEF® now available to consumers in both major supermarket chains.

“Innovation & product development will always be a focus, to drive consumer consumption and loyalty, as we enter new categories,” says Fenn Foods CEO and Co-founder Alejandro Cancino.

“Having already been recognised in the vegan and vegetarian community we are fast becoming a household name amongst ‘flexitarian’ and meat-loving consumers.”

The new ranges vEEF® launched in September this year included the first Australian-produced mushroom-based pulled meats and a range of convenient chef-crafted value added meat alternatives in sauces, perfect for busy families.

The plant-based meat alternative market is predicted to reach USD 8.3 billion by 20253 with Australia set to become a leader in this space thanks to the innovation of local brands companies like Fenn Foods;

“Australia has the right mix of agricultural capacity, commercial appetite, research capability and infrastructural know-how to be an international leader in the alternative proteins sector.” Food Frontier, State of the Industry Report, 2020

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References
3 https://www.marketsandmarkets.com/Market-Reports/plant-based-meat-market-44922705.html?gclid=Cj0KCQjwqKuKBhCxARIsACf4XuEMeN0BZ7rSnBfEyQ6aD4KdK-6mzbrBN5rHF6h5JquJwdQzUfzn0L0aAp0yEALw_wcB

Fenn Foods
Fenn Foods is Australia’s leading plant-based protein producer with the largest locally produced food service range in the country as well as a consumer-favourite retail brand, vEEF®. Founded by renowned chef, Alejandro Cancino in 2015, the company has achieved massive growth. Fenn Foods distribute nationwide as well as overseas and are entering new categories every year.
The company is dedicated to innovation with an experienced R&D team working on perfecting taste and texture profiles of existing items and crafting world-first products. This focus has enabled the company to champion plant-based foods, change Australia’s protein culture and position vEEF® as the consumer favourite.

Available for Interview
Alejandro Cancino, Co-Founder and CEO
Highly awarded chef Alejandro Cancino never set out to become a pioneer of the plant-based cooking scene. And yet – having spent many years building a remarkably successful career as a respected culinary talent, Alejandro made the bold decision to found Fenn Foods, a company which is now leading the plant-based meat industry in Australia.
Alejandro’s successful career as a fine-dining chef, which included seeing Brisbane’s acclaimed restaurant Urbane grow from a two-hatted to a three-hatted venue, has perfectly set him up to drive innovation as the head of Fenn Foods’ R&D team. Focusing on expansion into new categories without compromising on taste or texture has seen Fenn Foods and its retail brand vEEF® become Australia’s ‘go-to’ for plant-based meat.
Through his work with some of Australia’s largest restaurant and retail chains, Alejandro is championing plant-based foods and ensuring the rapid growth of Fenn Foods will continue well into the future.