PRESS RELEASE: FOR IMMEDIATE RELEASE: Affordable access to professional support for weight loss and weight management.

A new online app – ME for Me – breaking the barriers to accessing expert advice on food, nutrition and effective healthy dieting.

Sydney, NSW – Available today: In a world where the cost of living continues to burden individuals, access to affordable health advice and motivation is more crucial than ever before. Recognizing the urgency of addressing the rise of weight-related illnesses, ME for Me has been developed to deliver evidence-based digital personalised programs that provide accessible and affordable support for weight management.

The COVID-19 pandemic reshaped the landscape of healthcare delivery, prompting a shift in traditional methods of care. However, the alarming rate at which weight-related illnesses are escalating demands an even more urgent response. According to recent statistics,
nearly two-thirds of Australian adults are classified as overweight or obese (and around 1 million Australians are living with an eating disorder) so there is clearly a pressing need for effective weight management strategies. This issue is not merely a matter of aesthetics; it is a matter of life and death for many.

“Overcoming barriers to better food choices is critical to solving the problems associated with obesity and eating disorders,” said Monique Etkind, a qualified dietitian and nutritionist and co-founder of a new online app – ME for Me. “We acknowledge the barriers of bias, fear, self-loathing, logistics, and cost that often hinder individuals from seeking the help they desperately need. Our mission is to provide a solution that is of great value, affordable, and easily accessible to all.”

ME for Me is an evidence-based program for weight management and healthy living, developed and tested by practitioners. The online digital platform offers a comprehensive approach to weight loss and management, empowering individuals to take control of their health and well-being. By leveraging technology, it significantly reduces the costs associated with traditional in-person support, making expert guidance more attainable for those in need.
“We believe that access to expert support should not be a luxury reserved for a few,” said Stacey Key, co-founder of ME for Me. “Through our affordable digital offerings, we will make a positive impact on people’s lives by providing them with the tools and support necessary to achieve long-term weight management and healthy living choices.”

ME for Me combines the expertise of highly trained practitioners with evidence-based strategies to develop personalized plans that cater to individual needs. The program goes beyond generic weight loss advice, focusing on sustainable lifestyle changes and overall well-being. By utilizing digital tools, it providers an ‘on demand’ convenient access to resources, support networks and educational materials, empowering individuals to navigate their weight management journey with confidence.

“Users can take advantage of our affordable digital offerings,” explains Monique Etkind, “which deliver high-value expert support at a fraction of the cost previously available. By eliminating financial barriers and providing evidence-based guidance, we are committed to helping individuals overcome the challenges they face on their path to a healthier life.”

ME for Me is a transformational approach to weight loss and management in the healthcare landscape, empowering individuals to educate themselves and take control of their overall health and well-being. To learn more visit www.meforme.com.au

Contact
Please use the website contact form to connect with the founders and directors: Monique Etkind or Stacey Key.

Media Contacts:

Name: Stacey KeyCompany: ME for MeEmail: Phone: +61404699295

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About ME for Me

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Dieticians successfully help clients overcome their struggle with weight by providing something that speaks to all aspects of the challenge. The food, how we feel, how we live, what we do and who we are. The professional support helps the person struggling to make healthy changes with an evidence-based framework, motivation, food ideas and inspiration. Probably most importantly of all, a dietician worth their weight in gold is a nonjudgmental carer and never runs out of steam. ME for Me is a digital dietician. An online application based on Monique Etkinds life’s work with her clients in private practice, combining Monique’s framework, coaching, resources, and unique brand of care with the advantage delivered by a digital management plan. ME for Me aims to reach those who have not been able to find a plan that works for them. They are disenchanted with diet apps, food delivery services, fad diets, tracking tools, unused gym memberships and everything in between. We have built this for anyone who is struggling to feel good and wants some help. You won’t need to travel or make an appointment or get time off work to do it. We have also removed any social or cultural pressure you may have about talking to someone about your weight or your eating habits, how much you weigh or how hard you find things and you don’t need to worry about “stripping off” in front of a stranger.