PRESS RELEASE: A Revolutionary New Scientific Approach to Fragrance.

Latest Press Release

FOR IMMEDIATE RELEASE

Introducing AERWAY™: a Revolutionary New Scientific Approach to Fragrance.

[Sydney, Australia] – Acknowledging the scientific aspects of fragrance marks a profound reinvention of the traditional, outdated understanding of the industry – and that is exactly what Australian brand AERWAY™ (aerway.co) is doing.

No longer confined to aesthetic appeal, AERWAY™’s functional fragrances are recognised for their potential to impact mood, cognition, and well-being. ‘This marks a shift from a purely subjective and artistic approach to a science-driven, evidence-based understanding that elevates the role of fragrance in our lives’ says Johnny Bhalla, AERWAY Partner explains..

Scientific research has established the direct link between the Olfactory System and the Amygdala, the core of our neural system which is responsible for regulating our mood and emotions, allowing scent to profoundly impact our emotional state. AERWAY™ taps into this powerful neurological link – engineering a fragrance range that is specifically designed to target our mood.

The groundbreaking fragrance company is proud to unveil its innovative range of unisex functional fragrances designed to target specific areas of the human brain. The initial range comes in a collection of three scents, consisting of: Rise+ engineered to increase performance and improve focus, Breathe+ designed to earthy and green scent that allows individuals to de-stress, and promote calm, and Connect+ to stimulate the human body and facilitate deeper connections.

As pioneers in the field of functional fragrances, AERWAY™ is proud to introduce a product that combines scientific credibility with captivating scents. By harnessing the power of scent to influence mood, emotions, and supporting overall wellbeing, AERWAY™ invites individuals to embark on a transformative olfactory journey that transcends traditional fragrance experiences.

Media Contacts:

Name: Sean O'ReillyCompany: AERWAYEmail: [email protected]Phone: 0432964423

Attachments:

July 26, 2023/by Reland Pigte

About AERWAY

AERWAY™ is a revolutionary Australian fragrance brand that engineers functional fragrances using neuroscience to influence mood, emotions, and in supporting wellbeing. The company aims to redefine the traditional fragrance industry by embracing scientific research and offering a range of scents that cater to specific areas of the brain. Through the power of scent, AERWAY™ seeks to enhance daily life and inspire positive experiences. For more information, visit aerway.co.

TERMS OF USE

By sending a press release and/or signing up for a subscription of our service Get The Word Out, you agree to the following terms of use, limitations, quality policy and fair use policy. Get The Word Out reserves the right to suspend or delete your account if any of the terms below are believed not to have been adhered to. Get The Word Out reserves the right to delete any content that does meet the following terms and policies.

1. Accuracy

By using Get The Word Out, you agree to only publish information that you know to be true and accurate. You are solely responsible for the facts and accuracy of all information submitted by you for distribution by Get The Word Out. Get The Word Out will make reasonable efforts to correct any error of fact brought to its attention.

2. Acceptable content

You agree to only submit content that might be classified as a “news announcement”. That is: it is a new event or statement related to the company or organisation that the release is being submitted under. You agree not to use Get The Word Out to distribute how-to articles, generally-information articles, whitepapers, or opinions. You must not submit content that infringes on copyright or the proprietary rights of a third party, or is unlawful or offensive. Releases must adhere to professional standards and may be deleted if they do not. You acknowledge that we reserve the right to edit your release's headline, subject and body text to ensure it is appropriate, relevant and suitable for the purpose.

3. Attribution

You agree to submit content only on behalf of the organisation that the release is being submitted under. Content that may be considered misleading in terms of who the material is being submitted by, or in terms of who the content is related to should not be posted and may be deleted or edited. When submitting a release you must be the owner of the email that is being used to send emails via Get The Word Out.

4. Categorisation

You agree to categorise content only under those categories that are relevant to the content. In general, we advise attempts to categorise content under more than five categories will lead to that content being reviewed and possibly removed. You acknowledge that we reserve the right to edit release's tags to ensure your release is sent only to relevant people.

5. Linking and fair-use

You agree not to add more than one link to a website in any press release. Over-linking solely for Search Engine Optimisation purposes is not allowed and is advised against due to penalties that may be associated with over-linking. And our gremlins will hunt down over-linking and delete such transgressions.

Inquiries concerning any Get The Word Out content including text, photos, video, audio and other content, or that may be related to the use of the Get The Word Out service should be addressed to The Director, Digitaliyf Pty Ltd of PO Box 3045, Newstead, 4006 Australia.