PRESS RELEASE: Aussie small business retailers use AI to create better product descriptions

Latest Press Release

ChatGPT integrated POS software from Aussie company Tower Systems auto-generates more meaningful products descriptions, saving time and removing a pain-point for small business retailers.

Released in February 2023 and fine-tuned since, the ChatGPT integration is loved by retailers.

The product descriptions are concise and tuned for search engine success.

“We run 3 shops ourselves and love the time this saves,” commented Mark Fletcher, Managing Director of Tower Systems. “The ChatGPT integration generates the description based on simple prompts. The retailer can review the text, and adjust if necessary.”

“Local small business retailers are time-poor so anything we can do to save time is a win.”

In a typical shop, coming up with a description for a new product can take several minutes with a range of factors to be considered. The ChatGPT integration eliminates this.

“Looking at product descriptions from many small business retailers, we found many were overwritten and not tuned to search engine needs, thereby denying sales opportunities to these businesses.”

The ChatGPT integrated POS software update was provided to the Tower customer community for no cost. Retailers using the software have the option to not use the AI integration.

Tower Systems serves more than 3,000 local specialty retailers in Australia: newsagents, pet shops, jewellers, garden centres, farm supply businesses, bike shops and gift shops.

The company also owns and runs 3 high street shops in Melbourne and 6 online retail businesses.

www.towersystems.com.au

Media Contacts:

Name: Mark FletcherCompany: Tower SystemsEmail: [email protected]Phone: 0418321338

Attachments:

August 22, 2023/by Reland Pigte

About Tower Systems

Tower Systems was founded in 1981 to develop and support software for Australian newsagents. The company has evolved to now serve 16 vertical marketplaces and serve more than 3,000 specialty retailers.

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