PRESS RELEASE: Against The Odds Oh Crap Saves 39 MILLION plastic dog poop bags from landfill

Latest Press Release

In an era where environmental challenges seem insurmountable, and corporate giants often prioritize profits over the planet, Oh Crap, a green initiative birthed in Geelong, stands as a beacon of hope. Today, against the staggering odds, they celebrate an eco-victory: diverting a whopping 39 million plastic dog poo bags from landfill.

Tackling an industry reluctant to change, Oh Crap has shown that with tenacity, innovation, and community spirit, even the most deep-rooted environmental issues can be addressed. Visualise a stretch of 39 million bags, and you span over 12,870 kilometres. That’s from Geelong to the frosty realms of Antarctica and partway back. Unlike the indestructible plastic trail that haunts our environment, this path is paved with Oh Crap’s innovative compostable bags, vanishing within a mere three months.

Considering the daily output of 1.2 tonnes of waste from Australia’s canine populace, a startling 4% of our landfill is filled with dog faeces wrapped in plastic. Bruce Hultgren and the #OhCrapFamily have not only found a sustainable solution but are also bravely challenging industry norms.

Bruce Hultgren, the visionary behind Oh Crap, commented:
“Born in my kitchen, Oh Crap has always been more than just a business. It’s about confronting long-standing, wasteful practices and proving that with commitment and community, we can catalyse real change. Each new dog and owner who joins the #OhCrapFamily isn’t just a sale; it’s a stand against an environment filled with indestructible waste.”

Highlights of the Oh Crap Initiative:

– The bags decompose entirely within three months.
– Made from groundbreaking cornstarch technology.
– Retains effectiveness for 12 months when stored appropriately.
– Affordably priced starting at $9.99 AUD.

With this monumental milestone achieved, what’s next for Oh Crap? As the #OhCrapFamily grows with more dogs saying no to plastic and yes to compostable every day, they are gearing up for more eco-innovations, ready to challenge the odds yet again.

Media Contacts:

Name: Henry ReithCompany: Oh CrapEmail: [email protected]Phone: 0467586004

Attachments:

September 19, 2023/by Reland Pigte

About Oh Crap

Oh Crap started in Highton, Victoria, back on the 5th of January 2014 when our ‘Chief Crapologist’ Bruce Hultgren was walking his rescued dog Brady and decided it was time to ‘do his business’. As Bruce bent down and executed the “Doggy Yoga Pose - The Downward Dog” to pick up the “doggy chocolates” he thought.... “There has to be a better way” “This seems like madness, we are destroying the environment”. Bruce has a friend in materials, so texted him to ask if there was anything out there that could help solve the problem. Bruce thought he had a few months before he would have an answer... but no his friend was back to him with an answer just 2 hours later.... Cornstarch. It took another couple of years for Bruce to perfect the perfect dog poop bag, spending months with his chief tester Brady going on as many walks as possible and family back and forward to the park and beach. Then it was ready.... Oh Crap's mission is to eradicate the 4% of landfill that is dog poop wrapped in plastic bags. Wrapping organic matter in a plastic bag makes no sense, as organic waste inside plastic will never break down. So we’ve decided to change that with eco-friendly, non-plastic compostable dog poop bags, which break down in just 3 months!

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