PRESS RELEASE: Celebrating an Aussie life-saving innovation, CellAED®, this Australian Made Week

In honour of Australian Made Week, Rapid Response Revival®, a leading manufacturer of the world’s first personal automated external defibrillator (AED), CellAED, shares its inspiring story and its journey from start-up to scale-up.
Rapid Response Revival was established by Donovan Casey after his partner, Sarah, experienced a sudden cardiac arrest in their home. With a survival rate of less than 1% worldwide, Sarah was lucky to survive.

When the paramedics told him he had saved Sarah, Casey wondered what might have happened if he had done nothing.

After such a confronting and harrowing experience, unlike anything else he had ever experienced, Casey, a visionary entrepreneur, set about improving the odds for the 30,000 Australian’s, and the 7-9 million people globally, who aren’t so lucky each year.

With 80% of sudden cardiac arrests happening at home, Casey was determined to prevent others from experiencing the same helplessness, so he embarked on a mission to create an affordable, ultracompact personal defibrillator that can be used by anyone. Everything that happened during that experience has been reflected in the design of CellAED.

Since then, Casey’s vision has been to get a CellAED in every home, workplace, and community to help save lives from sudden cardiac arrest.

“The holy grail would be to receive a phone call telling us that a child has saved a parent’s life. That they recognised the symptoms, called Triple Zero (000), gave the right address, and grabbed a CellAED, knowing what it was and how to use it. That’s what I am waiting for,” said Rapid Response Revival Founder and CEO, Donovan Casey.

Rapid Response Revival takes immense pride in being Australian made and owned. It’s taken a team of highly skilled medical, engineering, technology, regulatory, business, and manufacturing specialists to pioneer this disruptive technology to make this vision a reality.

“Typically, it takes 12 years from certification to commercialise a medical device, and we’ve done it in half the time and for a quarter of the price,” said Casey.
“We are currently producing 1,000 CellAED devices each month, with the ability to scale-up to 10,000 a month to support Australian initiatives and legislation, as well as further our expansion into global markets,” he added.
Every CellAED is meticulously hand crafted in their Sydney facility, ensuring the highest standards of quality. By choosing CellAED, customers are not only investing in life-saving technology but also supporting local jobs and contributing to the Australian economy.

As part of Australian Made Week, look out for the iconic green and gold kangaroo logo when you shop – a symbol of authenticity that guarantees you’re buying genuinely Aussie products.

Media contacts:
Jocelyn Morris, Head of Global Marketing, CellAED, 0439 010 143