PRESS RELEASE: Cult sports supplement brand Fixx Nutrition launches new range of flavours in time for summer

FOR IMMEDIATE DISTRIBUTION
MEDIA RELEASE
Thursday 28th November 2024
HEADLINE: Cult sports supplement brand Fixx Nutrition launches new range of flavours in time for summer
Cult all-natural sports nutrition brand Fixx Nutrition is adding new flavours Raspberry, Wild-Berry and Orange to its Fuel X Pro range of high-performance endurance drinks in time for summer.
Fuel X is specifically designed for endurance athletes, providing them an all-natural, gluten-free and gut-friendly, containing a specifically chosen mix of electrolytes combined with carbohydrates for high-performance.
According to Fixx Nutrition Co-founder and Chief Product Officer Jan Buchegger this combination of ingredients is particularly important for people exercising during the warmer months.
“Using hydration fuel like Fuel X is critical during the warmer months where hot and humid conditions place greater pressure on the body,” said Mr Buchegger.
“Our combination of electrolytes and carbohydrates are specifically chosen to ensure that the body is provided with the right mixture of ingredients to replenish, hydrate and energise amateur and professional athletes alike training and competing under the hot sun. Our new all-natural flavours include exciting combinations with and without caffeine, including Raspberry, Wild-Berry (with caffeine) and orange are all developed to not only taste good, but ‘do-good’ as well.”
Known for its all-natural, vegan-friendly and gluten-free range of products created at its Burleigh Heads headquarters, Fixx Nutrition is building a global reputation for the efficacy of its nutritional supplements that support sustained athletic performance.
Fixx Nutrition was founded in 2017 by Michelle and Jan Buchegger following the sale of their previous business, food manufacturer and supplier Fehlbergs Fine Foods, to Australian food giant SunRice. A late-night phone call to procure some pickle juice from a leading sports scientist for athletes in his care was the impetus for Jan and Michelle to enter the sports nutrition category.
This emphasis on all-natural products using only natural ingredients, twinned with the transparency of what is used in each Fixx Nutrition product, has made the brand a favourite for amateur and professional athletes alike.
According to Fixx Nutrition Co-founder and Chief Growth Officer Michelle Buchegger, all Fixx Nutrition products use an all-natural formula with a clear focus on providing surety around ingredients and quantities as this can be vital for those people pursuing high-performance.
“As keen athletes ourselves we know the importance of ensuring that people know what they are consuming as even the slightest variance can cause issues come race-day,” said Ms Buchegger.

“Our Fuel X Pro range is specifically developed to improve athletes performance with an all-natural formula of carbohydrates (47.6 mgs), magnesium (24mg), sodium (460mg) and potassium (150 mg), designed to be gut-friendly while at the same time maintain hydration in trying conditions. Everything we do as a business is to provide amateur or professional athletes alike with the tools to achieve their fitness goals and we are excited to launch these new flavours as it marks for us a celebration as so much research and development goes into each new flavour and product.”
About Fixx Nutrition:
Fixx Nutrition offers a range of all-natural, functional nutrition solutions, all made in our own Burleigh Heads based manufacturing facility in Queensland, Australia. We’re driven by an obsession to innovate and offer our customers highly effective products that help improve their lives.

Founded in 2017, offering customers highly effective all-natural products that will help improve their lives. All products are developed and manufactured in their Burleigh Heads-based HACCP-accredited production site in Queensland.

CrampFix is our signature product which offers very fast relief from muscle cramps. Originally developed for professional rugby players, CrampFix is sold in 1000+ retailers in Australia and is exported to 15 countries. The sports range is used by many professional teams, including the Wallabies, UK Cricket & Football, and the Springboks. The range also includes a product for rapid relief of non-exercise-related muscle cramps.

In November 2020, we broadened our product range with the development and launch of a sports fuel range for endurance athletes. Fixx Nutrition was recently appointed as Official Sports Nutrition Partner for the iconic Gold Coast Marathon beginning from 2022. They were also named the official nutrition partner of the Canberra Times Marathon Festival from 2022.

To learn more, visit fixxnutrition.com

For all media enquiries, images, or interviews, please contact Michelle Buchegger e [email protected] /
m + 61 (0) 405 199 708

ENDS