PRESS RELEASE: Enza Home’s Armchair Wins at New York Product Design Awards, Coming Soon to Australian Homes

Melbourne, VIC – Enza Home, globally renowned for its European design and craftsmanship, is thrilled to announce that its Soho Armchair has won in the Furniture – Armchair category at the New York Product Design Awards 2024. Known for its bold lines, innovative functionality, and ergonomic excellence, the Soho Armchair represents Enza Home’s commitment to redefining contemporary living spaces.

This recognition comes at an exciting time as Enza Home Australia, a proud franchise of the global brand, introduces its first Australian showroom. Spanning 1500sqm in Melbourne’s Ringwood, the showroom offers Australians access to premium, award-winning designs that embody elegance, sophistication, and individuality.

An Award-Winning Design with a Purpose

The Soho Armchair is more than a piece of furniture—it’s a masterpiece of modern design. Its organic curves, 360-degree rotating black metal legs, and rocking mechanism combine to create a seating experience that is both luxurious and versatile.

“It’s an honour to bring the Soho Armchair to Australia,” said Sogol Davari, CMO of Enza Home Australia. “Winning the New York Product Design Award is a testament to the Soho Armchair’s excellence in both design and functionality. For us, it’s about offering Australians unique, award-winning pieces that elevate interiors and inspire creativity in their living spaces. We’re here to help create homes that are as individual as the people who live in them.”

A Commitment to Unique Homes Across Australia

The Soho Armchair is a reflection of Enza Home’s dedication to creating furniture that resonates with Australian lifestyles. Designed with uniqueness and practicality in mind, it aligns perfectly with the values of Australian homes: comfort, elegance, and individuality.

“This recognition highlights our belief in bringing thoughtful, award-winning designs to Australian homes,” added Sogol. “We’re not here just to furnish houses; we’re here to offer pieces that tell a story, spark inspiration, and transform spaces into something extraordinary.”

Coming Soon to Enza Home Australia

The internationally acclaimed Soho Armchair will soon be available at Enza Home’s Melbourne showroom, giving Australians the opportunity to experience a globally celebrated design in their own homes.

Explore the Melbourne Showroom

Located at 99 Maroondah Highway, Ringwood VIC 3134, Enza Home’s Melbourne showroom invites customers to explore a thoughtfully curated collection of living room furniture, lighting, home textiles, and accessories.

With plans to expand into other Australian cities, Enza Home Australia is committed to making unique, high-quality designs accessible nationwide.

Visit Us or Learn More

Experience the Soho Armchair and discover more at 99 Maroondah Highway, Ringwood VIC 3134. For further details, visit www.enzahome.com.au or contact 1300 100 099.