PRESS RELEASE: VYVYAN HAMMOND UNVEILS HAUNTING SECOND SINGLE “HUNTER GATHERED” — OUT OCTOBER 10, 2025
Vyvyan Hammond – Hunter Gathered Single Launch
“Hunter Gathered” is a haunting alt-country track by Illawarra based artist, Vyvyan Hammond, that confronts coercive control and narcissistic abuse. With poetic lyrics and stark honesty, it explores emotional manipulation, loss of self, and survival. Paired with a striking music video, it’s a raw, unflinching portrait of reclaiming power after silence.
FOR IMMEDIATE RELEASE
VYVYAN HAMMOND UNVEILS HAUNTING SECOND SINGLE “HUNTER GATHERED” — OUT OCTOBER 10, 2025
Following her debut single “Play Pretend,” the Sydney-born songwriter returns with a chilling portrait of coercive control, accompanied by a striking visual identity.
Sydney, Australia — September 15, 2025 — Emerging artist Vyvyan Hammond continues her bold entrance into the alt- pop world with her second single “Hunter Gathered,” releasing October 10, 2025. The follow-up to her debut Play Pretend (August 29), Hunter Gathered is a devastatingly honest exploration of narcissistic abuse, emotional manipulation, and the long shadow of control.
“It’s about the moment you realise the tension you’ve been living in isn’t normal,” Vyvyan says. “That love shouldn’t feel like survival. I wrote this song for anyone who’s ever found themselves playing a role in someone else’s drama—just to stay safe.”
Bringing her lyrical intensity to life, Vyvyan has created two unsettling music videos for Play Pretend and Hunter Gathered, both featuring her in the surreal guise of a haunting rodeo clown. The imagery mirrors the emotional dissonance at the heart of her music—where vulnerability wears a mask, and pain is performed like theatre.
“The clown became a symbol for how absurd and tragic it feels to keep performing happiness while everything inside you is breaking,” she explains.
With mythic and pop culture references—from Hecate and Hades to Eve and Villanelle—Hunter Gathered presents abuse as a recurring story, a rigged game in which the victim is cast as both the problem and the prize. Paired with stark, poetic lyricism and a growing visual world, Vyvyan’s music is both deeply personal and profoundly resonant.
Though Hunter Gathered is only her second release, Vyvyan is fast becoming a voice for anyone who’s ever questioned their worth, lost their identity, or is clawing their way back to truth.
Hunter Gathered will be available on all streaming platforms from October 10, 2025. The music videos for Play Pretend and Hunter Gathered will premiere via vyvyan.com.au and YouTube from 9pm on 9th October, 2025.
WATCH THE PLAY PRETEND MUSIC VIDEO: https://youtu.be/fAixQ89icAU?si=cVnYvdU_UBwpPlOz
LISTEN TO “PLAY PRETEND”:
On Spotify: https://open.spotify.com/artist/1JPouwqYivSkQIKFLLoIzp?si=HhOxJsJCSTCoO5TqOFCm8Q
On Apple: https://music.apple.com/au/album/play-pretend-single/1832131543
WATCH THE HUNTER GATHERED MUSIC VIDEO (Unlisted/not for public release until 10.10): https://youtu.be/d8tnafAkmBE
AUDIO FILES, BTS AND PRESS PHOTOS: https://drive.google.com/drive/folders/1mvkNmoW2_vZmenMI5jB9YUDRBwglHEAN?usp=sharing
SOCIAL LINKS:
Instagram: https://instagram.com/vyvyanhammond
Facebook: https://facebook.com/vyvyanhammond
X: https://x.com/vyvyanhammond
TikTok: http://tiktok.com/@vyvyano
Spotify: https://open.spotify.com/artist/1JPouwqYivSkQIKFLLoIzp
Website: https://vyvyan.com.au
Media Contact:
Peter Russell
Email: [email protected]
Phone: +61 411 341 092
ARTIST BIO
Vyvyan Hammond is an emerging voice in the contemporary music scene, blending rich storytelling with cinematic soundscapes. Her debut single, Play Pretend has just been released, marking the start of a bold new chapter in her artistic journey. She is set to follow this with Hunter Gathered on October 10, a track that delves deep into themes of connection and survival, and Starseed on November 11—a highly anticipated collaboration featuring Clare Bowen, star of the US smash-hit TV series Nashville. With her unique sound and compelling presence, Vyvyan Hammond is quickly establishing herself as an artist to watch.
