PRESS RELEASE: Cordori Introduces a New Era of Australian Menswear Rooted in Craftsmanship and the Philosophy of ‘Buy Less, Buy Better’

Sydney, Australia — October 2025: In an age of fast fashion and fleeting trends, Cordori, a new Australian menswear launched in Spring 2025, is taking a quieter, more enduring path — one defined by craftsmanship, quality, and a simple philosophy: Buy Less, Buy Better.

Born from a belief that clothing should carry meaning, not excess, Cordori creates timeless garments designed to be kept, not consumed. Each piece is made from the finest natural fibres, blending modern Australian refinement with global craftsmanship to create a wardrobe that lasts — in quality, style, and sentiment.

“Cordori was created to bring intention back to men’s wardrobes,” said the brand’s founder Lavie Bajwa. “Every fabric, finish, and silhouette is considered through the lens of permanence. Cordori is premium by nature — our commitment lies in making exceptional craftsmanship and the world’s finest materials genuinely accessible. These are investment pieces, created to outlast seasons and trends, offering the experience of true quality without pretense. Our purpose is not to imitate luxury, but to restore its meaning.”

The name Cordori embodies the brand’s essence — strength and craftsmanship. Cord, drawn from the word for woven strands bound together, symbolises strength, connection, and continuity. Ori, meaning weaving, speaks to the art of creation itself — the meticulous craft that transforms fabric into form. Together, they represent Cordori’s philosophy: strength in purpose, craftsmanship in every thread.

Cordori’s philosophy of Buy Less, Buy Better is reflected in every stitch — from carefully sourced Pima cotton, linen, and merino-silk blends to ethical manufacturing and enduring design. The brand’s minimal aesthetic and focus on craftsmanship make each piece both versatile and timeless, inviting men to invest in what truly matters.

Its debut Spring/Summer 2025 collection brings this vision to life — a curated capsule of embroidered T-shirts, refined polos, linen shirts, chinos, and limited-edition jackets inspired by nature’s tones and textures. Each garment tells a story of patience, precision, and purpose — embodying Cordori’s belief that true luxury is quiet, intentional, and lasting.

Looking ahead, Cordori envisions building a global community that values authenticity, artistry, and conscious design — uniting those who see clothing not as consumption, but as connection.

About Cordori
Cordori is an Australian menswear label rooted in timeless design, craftsmanship, and sustainability. Guided by its philosophy of Buy Less, Buy Better, the brand creates premium garments from natural materials that combine global artistry with modern Australian minimalism. Premium by nature, each piece embodies enduring strength and refined craftsmanship — made to be kept, not consumed.