PRESS RELEASE: Australian Fashion Label ELM Releases this Summer’s Hit “Movie”
Introducing “Hostess with the Mostess Let’s Fiesta”, the feel good faux film following Jane, a woman surviving the season with colour, comfort and a questionable number of pavlovas.
Australia, 02 December 2025 – This summer, Elm Lifestyle is celebrating the real life ‘Janes’ of Australia, the women who carry the silly season on their shoulders with a quiet laugh and an outfit that works harder than they do.
Elm has now released “Hostess with the Mostest Let’s Fiesta”, a playful faux film trailer that pokes gentle fun at holiday chaos while showcasing the colourful wardrobe that sees Jane through every unexpected twist.
Meet ‘Jane’
Meet Jane, the undisputed lead of our summer “movie” and the heart of the Elm woman. She is thoughtful, she is hopeful and she is always juggling something. She is the one quietly stitching the season together while still trying to make it feel special. She is the mum who always says yes, the daughter who softens the edges and the hostess who keeps everyone smiling even when things go sideways.
She is occasionally a little frazzled, often a little stretched and always wonderfully relatable. Jane cannot control the burnt pavlovas, the surprise arrivals or the moments that test even the calmest hostess. But she can control one thing that never lets her down, what she wears.
Her wardrobe isn’t a costume, it is character.
Jane dresses in comfort, colour and the kind of ease that helps her survive the busy times selecting pieces that let her move, breathe and refocus when the season gets loud.
She reaches for:
• The Edin Dress when she needs instant lift and colour
• The Sonny Denim Dress when she needs to steady herself between “moments”
• The Bon Bon Dress for a reminder that joy equals perfection
• Warm weather staples like the Chilli Tee and Sunset Hour Dress that carry her from one festive curveball to the next
These are clothes designed to live in. Relaxed silhouettes, mood lifting colour, comfort that lets you focus on what matters. They’re dependable, grounding and always ready before she is.
Jane puts it best:
“I always begin the season with a plan…and then life decides otherwise. If I can stay comfortable and colourful, I can take the chaos as it comes.”
And in true supporting-actress fashion, her mum adds:
“Jane does love a moment. She turns a simple lunch into an event, but she looks wonderful through it all.”
Step into Jane’s world this summer
Across the season, Elm fans can discover more of Jane’s story through styling ideas, extra scenes and behind the curtain moments on elmlifestyle.com.au, Facebook, Instagram and YouTube. Each piece of content adds a little more heart, and a little more Fiesta, to the sunny, imperfect, very real rhythm of an antipodean summer.
Elm Lifestyle is stocked in more than 600 retailers across Australia and New Zealand, including 300+ independent boutiques. Loved for its relaxed silhouettes, uplifting colours and feel good everyday style, Elm designs clothing that fits beautifully into real women’s real lives, especially during the season that asks the most of them.
• Watch the “Hostess with the Mostest: Let’s Fiesta” Trailer within release
• Download Media Kit + Stills link within release (All photo credits to ‘Stage II Group’)
• Download Full Lookbook Images within release
• Press samples available on request.
CONTACT:
For interviews, campaign assets or further information please contact
Amanda Kuhn
Missy Mischief PR and Creative
[email protected]
0410 570 993
