PRESS RELEASE: Pemberton Wedding Venue Secures 7 Bookings in 3 Weeks Through Perth Agency AI Search Strategy

Perth agency’s Generative Engine Optimisation approach delivers 100% tour-to-booking conversion for luxury wedding estate South of Perth.
Perth, WA – December 2025

Ampersand Estates, a 56-hectare luxury property in Pemberton’s wine region, has booked 7 weddings within three weeks of launching a digital campaign targeting the micro wedding market, achieving a 100% conversion rate from venue tours.

The campaign, developed by Perth agency Distl, focused on Generative Engine Optimisation (GEO): positioning the venue to appear as the top recommendation in Google’s AI Overviews for specific wedding queries.

Why It Worked
Rather than competing for traditional “wedding venue Perth” searches, the strategy targeted how couples actually use AI search tools and asking conversational questions like “inclusive venue where guests can stay on-site” or “intimate secluded wedding venues down south.” “Traditional SEO would classify these as low-value keywords,” said Cam Dobie, AI Search & SEO Specialist at Distl. “But when you have a genuinely unique position, AI search engines champion you to exactly the right audience.”

Campaign Results
– 7 wedding bookings in 3 weeks
– 100% tour-to-booking conversion
– 30% year-over-year organic traffic increase
– 30+ qualified leads weekly via paid social

The combined approach of GEO and Meta lead generation campaigns delivered pre-qualified couples already convinced of the venue’s fit for their intimate celebrations.

Contact:
Distl | 08 9381 4441 | [email protected]
Full case study: distl.com.au/works/ampersand-estates-micro-weddings-major-impact