PRESS RELEASE: Australian Skincare Brand Avocado Zinc Banks 42x Return After Distl Rebuilds Its Google Ads

Perth, Western Australia – March 2026

Perth digital agency Distl has delivered a 42:1 return on ad spend for Western Australian skincare brand Avocado Zinc, generating $54,891 in revenue from just $1,303 in Google Ads spend in four weeks.

Avocado Zinc’s Google Ads account had potential, but several issues were quietly bleeding performance. Competitors and stockists were bidding on the brand’s own name, diverting search traffic that should have been easy wins. Campaigns lacked structure to surface top-performing products, and inaccurate conversion tracking meant campaigns were optimising toward the wrong signals. The Performance Max campaign had minimal creative assets and served infrequently as a result.

Distl started by fixing conversion tracking so campaigns were optimised toward actual purchases – not secondary actions like ‘add to cart’. From there, the team restructured campaigns into segments covering hero products, bundles, and competitor searches, giving tighter control over budget and performance data.

The Performance Max campaign was rebuilt from scratch with fresh ad copy, multiple lifestyle and product images, and asset groups divided by product type. Branded search campaigns were strengthened to shut out competitor interference and ensure Avocado Zinc owned its name in the results.

The Results
– 42x ROAS from Google Ads
– $54,891 in revenue from $1,303 in ad spend
– 500+ new customer orders
– 3x the eCommerce average conversion rate

Bundle and brand campaigns drove the majority of sales. Performance Max reached new customers at scale, and competitor campaigns protected brand visibility even without generating direct sales.

“Avocado Zinc had a great product and a strong customer base. The account just needed the right structure and accurate data to match. Once those were in place, the results followed quickly.”
– Distl Google Ads Team

About Distl
Distl is a full-service branding and digital marketing agency based in Perth, Western Australia, with over 25 years of combined experience. The full in-house team covers brand strategy, web, SEO, paid media, social, and content.

Brand Purity. Digital Potency. | distl.com.au

Media Contact,
Jack Headford

Operations,
Distl

[email protected]
(08) 9381 4441