PRESS RELEASE: How a website rebuild and smarter content strategy turned Amped Digital’s industry reputation into measurable search dominance.
Perth Digital Marketing Agency Helps Digital Signage Leader Claim Top Google Rankings and Grow Organic Leads by 56%
PERTH, WA – Amped Digital had spent years building a reputation as one of Australia’s leading digital signage companies. Bigger projects, bigger clients, and a growing footprint across Australia and New Zealand. But their website wasn’t keeping up with the business it was meant to represent.
The Perth-based company – whose client list spans Subway (4,795+ screens across ANZ), Krispy Kreme, Nando’s, Grill’d, MECCA, Perth Airport, and Melbourne Airport – needed a platform that could move at the pace of the business. Every content update required developer involvement, slowing down a team that was ready to publish more and grow faster. They brought in Perth digital marketing agency Distl to rebuild from the ground up.
Why the Old Platform Had to Go
The rebuild moved Amped from their existing setup to WordPress, migrating all 80+ pages and reorganising the site architecture around real search behaviour. Where content had previously been grouped under broad headings, dedicated pages for menu boards, kiosks, video walls, outdoor signage, and window displays gave each solution the space to rank on its own terms.
Web design, content, and SEO were developed in parallel, so the site launched with its search foundations already in place.
Getting the Depth of Work Online
With a platform that no longer required developer tickets for every update, Distl focused on building out content that matched Amped’s real expertise. Blogs covering drive-thru menu board design, outdoor signage in Australian conditions, and hardware comparisons from actual installation experience. Case studies documenting major projects including the Grill’d drive-thru launch, the MECCA Melbourne flagship, and Lotte Duty Free at Melbourne and Perth airports.
Nothing was templated. Every piece drew on Amped’s own work and client relationships.
What the Rankings Looked Like Twelve Months Later
Comparing Q4 2025 to the prior year, organic leads grew 56%, brand searches increased 45%, and traffic to core product and solution pages climbed 150%. Amped secured page one positions for Digital Signage Perth, Digital Signage Australia, and Digital Signage Sydney across Google Search, Google Local, and Google Mobile.
New branded search queries – including Amped Digital Perth and Amped Digital Australia – emerged where they hadn’t existed the year before.
“It’s the kind of growth you see when the platform, the content, and the strategy are all pulling in the same direction,” said Jakeb Munn of Distl.
Amped Digital continues to work with Distl on ongoing SEO, content optimised for AI Search, and digital strategy.
About Amped Digital
Amped Digital is an Australian-owned digital signage company based in Perth, operating nationally across Australia and New Zealand. They provide end-to-end solutions including consulting, hardware procurement, content design, installation, and ongoing support.
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About Distl
Distl is a Perth-based digital marketing agency specialising in SEO, Google Ads, web design, and social media marketing. distl.com.au
Media enquiries: Jack Hedford, Account Manager and Operations, Distl. [email protected] or (08) 9381 4441.
