PRESS RELEASE: Trending Now – Aussie Women turning to wine through Perimenopause – Expert Available for interview
Bestselling author and dual-qualified Grey Area Drinking & Menopause Coach available to comment on the rise of risky drinking among perimenopausal women – with 29 years of personal lived experience and having supported thousands of Australian women.
A recent ABC News story revealed that risky drinking behaviours among Australian women aged 45–60 have significantly increased, with many using alcohol to self-medicate hidden perimenopausal anxiety, poor sleep and brain fog.
Sarah Rusbatch is available to comment on this trend as one of Australia’s only coaches dual-qualified in both grey area drinking and menopause – giving her a unique lens on exactly where this story sits. Sarah has a community of over 120k mid life women and has been working in this space (Grey Area Drinking and Perimenopause) for over 6 years.
Why Sarah:
One of the only Australian coaches qualified in both grey area drinking AND menopause coaching
Lived experience: was a grey area drinker for 29 years, now 7 years alcohol-free and 50 years old, navigating perimenopause herself
Directly supported 12,000+ midlife women to change their relationship with alcohol through her programs
Leads a community of 120,000+ women
Bestselling author of Beyond Booze (Murdoch Books)
Host of Stronger, Bolder, Wiser podcast (charted #2 in Australia)
Regular corporate speaker and media commentator
Can speak to:
Why Midlife women are t he only demographic where ‘risky drinking’ is increasing
Why alcohol and declining progesterone hit the same GABA pathway in the brain driving cravings for alcohol
The impact of alcohol on women in perimenopause and why many women turn to it as a short term solution but why it’s so impactful as a long term solution
Why most women don’t identify with the term “alcoholic” – and why ‘Grey Area Drinking’ needs to be openly discussed
What 29 years of grey area drinking looked like from the inside, and what changes
Practical, non-clinical strategies for women questioning their drinking through perimenopause
Availability: Perth-based (AWST). Available for phone, Zoom, or in-studio depending on notice.
Contact:
Sarah Rusbatch 0451 055147 [email protected]

