PRESS RELEASE: Aussie Entrepreneurs’ Launch A Cheeky Campaign To Solve Australia’s Labour Shortages

What started as a conversation over a beer between two mates in a pub last September, has evolved into a major start-up helping to solve Australia’s labour shortages.

Work In Australia Agency is the brainchild of serial entrepreneurs Matt Paff and Mark Wood, both from Sydney. The business encourages people from around the world, to come to Australia on a working holiday, connecting them direct to Australian employers in desperate need of staff.

This week the company has launched in the UK, with a cheeky campaign trying to entice the British to come work and play down-under. As part of the launch, the company has hired a mobile billboard that will be doing the rounds of London this Thursday and Friday (August 11 and 12 across the day, London time), poking fun at the departing Prime Minister Boris Johnson.

Among a number of rotating billboards are:
– G’Day Boris, it’s time for a new job
– Hey Boris, find a job that let’s you party
– Hey Boris, we’ll find you a new job in Australia

The truck displaying the billboards will be doing the rounds of the major landmarks of London with route schedules available to allow for film and photography crews to capture.

Mark and Matt are available for interviews in person in Sydney or via arranged video conference or phone calls.

Photos and video footage available by request
Photos of the truck passing major landmarks such as Downing Street, London Bridge, Winchester Castle, Big Ben and Westminster Abbey will be available by request from Friday morning Australia time.

Media Contacts:

Name: Matt PaffCompany: Matt Paff - Work In AustraliaEmail: Phone: +61 404485269

About Matt Paff - Work In Australia

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Work In Australia Agency is trying to help Australian employers solve their labour shortage problems. We do this by: • Encouraging travellers to come to Australia and helping them get Job Ready with Tax File numbers, bank accounts etc • Then connecting Australian employers to this global talent pool of enthusiastic, young travellers wanting to come work and play down-under’