PRESS RELEASE: AUSTRALIAN ACTIVEWEAR BRAND TWOTAGS ANNOUNCES NEW BRAND AMBASSADOR NINJA ATHLETE OLIVIA VIVIAN.
Australian growth brand TwoTags which specialises in uniquely produced activewear for all shapes and sizes has engaged one of the fiercest women in sport, Olivia Vivian to be their new Brand Ambassador.
TwoTags produces both women’s and men’s activewear plus gym accessories. Their range of women’s activewear is quite extensive featuring a range of quality high waisted and squat-proof leggings and shorts and offering a perfect fit guarantee for all shapes and sizes.
Olivia has struggled to find activewear that meets the needs of her vigorous training and body movements and is looking forward to collaborating with TwoTags on future designs and collections.
“I’m so excited to be representing TwoTags as their new brand ambassador. I absolutely love the range, the comfort and the fact that it really suits my body shape and the workouts I do. For me to get behind an activewear brand it has to absolutely nail it in every way and TwoTags does that. And being a Perth girl myself, working with a brand that was born in Perth means a lot to me as well,” says Olivia.
Olivia is more recently recognised for her achievements as the only female to make the Australian Ninja Warrior Grand Final however her background has been in gymnastics where she competed as an Australian artistic gymnast in the 2008 Beijing Olympics. After this, Olivia competed for Oregon State University in NCAA gymnastics for four years. She also competed in the 2005, 2006, and 2014 World Championships. And she also won a silver medal with the Australian team at the 2014 Commonwealth Games.
“Olivia is a passionate woman who advocates for others and brings an exceptional level of enthusiasm and passion to everything she does. She displays graciousness and humility in everything she does and this closely aligned with our own values” said TwoTags Founder, Max Huang.
TwoTags engaged Pickstar to use their technology matchmaking system to find a shortlist of potential candidates for the Brand Ambassador role. The platform itself lets you choose from thousands of sports stars, celebrities and personalities and communicate directly through their online platform. Together with Olivia’s exclusive management The Lime Agency, an integrated plan was developed between the brand and talent.
Loren Renton, Chief Growth Officer for Pickstar says, “We have been working closely with TwoTags for some time now to help them with their influencer marketing. When we matched the brand’s criteria through our platform with our stars, Olivia jumped out as the perfect ambassador for them”.
Kylie Green, Director of The Lime Agency and Olivia’s manager says, “We have been very considerate to engage an activewear brand for Olivia and are thrilled to have successfully brought together Olivia and TwoTags. She is a fantastic spokesperson, ambassador and content creator with a highly engaged audience and will help the brand extend its awareness and reach in not only the Australian market but globally.”
Olivia Vivian will begin appearing on behalf of TwoTags across their website, digital and social media from June 2021.
ENDS.
ABOUT TWOTAGS:
TwoTags is an activewear brand based in Perth, Western Australia, founded by Max Huang and Rachel Chiew in 2017. TwoTags has grown from humble beginnings in a single bedroom, into one of the fastest growing and more recognised activewear brands in Australia.
This growth comes from a devotion to producing innovative, practical performance wear, and above all, a commitment to a vision of empowering and supporting every body shape to be active, by creating unique and quality activewear that will complement any shape or size.
ABOUT OLIVIA VIVIAN:
If life is a series of challenges, Olivia Vivian has lived more than her fair share. Born with congenital diaphragmatic hernia (a hole in her primary respiratory muscle), she was told she’d never compete in sports. At nine, in following her dreams to be a gymnast, she was told she was too tall. At 17, she was told to quit because she’d never make the Olympic team. And at 23, she was told she was far too old for the sport. It’s all thanks to Olivia Vivian’s tenacious nature that saw her push through every obstacle to reach her sporting elite.
With an impressive list of credentials to her name including the World Championships and 2008 Beijing Olympics, more set backs were to come: The death of her father and a broken back. Making a full recovery to compete at the 2014 Commonwealth Games (and helping to win the silver medal for her team), Olivia Vivian eventually retired from gymnastics. Having grown up well beyond her years, enduring intense verbal abuse, multiple injuries and a deteriorating mental state under the pressures of competition, she ran away and joined the circus (Cirque du Soleil). That was until she found Ninja Warrior, using it as a vehicle to
change her life and unlock her full potential. When you change the way you look at things, the things you look at change… a maxim she happily lives by and promotes.
Her Ninja Warrior journey has seen her compete all over the world and to date, she is the only female in the Australian series to make the Grand Finals… her next big goal is to be crowned the winner of Australian Ninja Warrior!
