PRESS RELEASE: Australian underwear brand unlocking the secrets to boosting male sperm counts as men’s fertility continues to drop worldwide

FOR IMMEDIATE RELEASE
MEDIA RELEASE
19 November 2024

HEADLINE: Australian underwear brand unlocking the secrets to boosting male sperm counts as men’s fertility continues to drop worldwide

In a world first new Australian underwear brand Cool Beans Underwear is seeking to address the worldwide problem of declining male fertility and testosterone levels.

Developed and designed by Queensland Mumpreneur and qualified medical researcher Saara Jamieson, Cool Beans is the world’s only medical device underwear designed to support testosterone levels, optimise fertility, and promote overall wellness for men.

Saara and her husband Jordan founded Cool Beans due to their own personal journey through infertility and their eventual success in conceiving was due in no small part to this unique product.

According to Saara their fertility struggles saw them undertake extensive research into the causal issues of male infertility and this saw them develop Cool Beans as a scientifically designed response to male fertility – testicular heat.

“Cool Beans was developed by Jordan and me after multiple years-long battle with conceiving a child as we undertook extensive research into the core reasons behind male fertility,” Saara said.

“What we learned with our research along with extensive product research, is that in a nutshell (pardon the pun) scrotal heat is bad news for testosterone levels. What we created with Cool Beans is a way to keep the scrotum at optimal temperatures for healthy testosterone levels, and our efforts to achieve this has seen us recognised by the Australian Therapeutic Goods Administration (TGA) by being able to show how we solve the issues raised by published journal articles.”

Using extensive scientific literature Cool Beans has been designed to reduce the absorption of core body temperatures and the insulating effect from the thighs. Cool Beans has a unique elasticised mesh pouch to promote airflow and repositions the scrotum, allowing easy dissipation of heat and sweat, and eliminates skin-to-skin contact, which causes chafing, rashes, and overheating.

Designed for both the active and sedentary man—whether on the go, in an office, or competing in sports—Cool Beans helps maintain optimal scrotal temperature, safeguarding testosterone levels and sperm quality in ways no other product on the market achieves.
Research highlights the risks of prolonged sitting or exertion, both of which elevate testicular heat.
Scientists have shown that a mere 20 minutes seated on an office chair or 12-13 minutes in a vehicle, can raise testicular temperatures enough to halt testosterone and sperm production.
For athletes, the risks compound with physical exertion, by addressing these challenges, Cool Beans supports men in achieving their peak mental and physical performance, contributing to vitality, stamina, and mental clarity.
For Saara, the ending of her and her husband’s story is a happy one as they were able to successfully conceive their children; Van (7) and Heidi (5) – she is now on a mission to help others with a product specifically developed to support men’s health.
“Men’s testosterone and fertility levels are declining at a rapid level due to a combination of factors and what we are doing with Cool Beans is addressing this problem,” said Saara.
“Our solution not only supported our family journey but has also sparked a mission to support men worldwide with a product that promotes daily health and long-term wellbeing. We are an innovative solution for men’s health supporting males in achieving their peak mental and physical performance, contributing to vitality, stamina, and mental clarity.”
A Movement for Male Wellness
Cool Beans is more than just a product—it’s part of a larger commitment to men’s health awareness. As Movember raises awareness of men’s wellness issues, Cool Beans is working to educate the public on vital topics like reproductive health and testosterone decline. Cool Beans invites men and their families to explore how its innovative design can support healthier, more comfortable lives.
For more information on Cool Beans Underwear, visit www.coolbeansunderwear.com.
About Cool Beans Underwear
Cool Beans Underwear is an Australian-based company pioneering men’s health with the world’s first and only testicular cooling medical device underwear. Scientifically designed and registered with the TGA, Cool Beans Underwear addresses critical issues in men’s health, including testosterone maintenance, sperm health, and overall wellness.
Recognised globally with 60% of their current consumers and shortlisted in multiple awards, Cool Beans has become a trusted name for health-conscious men and their partners who seek a proactive approach to reproductive and hormonal health. Cool Beans is committed to enhancing men’s wellbeing while challenging the norms in male health solutions. Discover more at coolbeansunderwear.com.
Saara Jamieson, Founder & CEO
Saara Jamieson is a medical researcher and entrepreneur driven by a personal journey through infertility. With a background in science as a medical researcher, Saara developed Cool Beans Underwear in response to the need for safe, effective ways to support men’s reproductive health. Her work has garnered widespread media attention and multiple award nominations across health and innovation sectors, including recognition by AusMumpreneur, Women in Digital, and InnovationAus. Saara is an advocate for improving men’s health worldwide and is actively engaged in discussions around reproductive health and wellness technology. Her commitment to advancing men’s health solutions has positioned her as a thought leader and innovator in the field.
Recognition for Innovation in Men’s Health
As a registered medical device, Cool Beans Underwear is drawing industry-wide attention for its pioneering approach to men’s wellness. Recent accolades include:
● AusMumpreneur Social Enterprise Excellence (Winner)
● InnovationAus Disrupter of the Year (Finalist)
● WomenInDigital Innovator of the Year (Finalist)
● ANZ Sports Technology Awards for Sports Performance & Coaching (Finalist)
● Australia Post ORIAS Small Business Innovation (Finalist)
● Life Science QLD Gene award (Finalist)
● AIIA Iawards (Finalist)
These recognitions underscore the demand for solutions like Cool Beans in the men’s health and wellness space.
For further images, interviews or information please contact:
Saara Jamieson
Founder and CEO, Cool Beans Underwear
[email protected]
+61 439 881 215
www.coolbeansunderwear.com
ENDS