PRESS RELEASE: Brisbane Creative Director Highlights Growing Gap Between Video Expectations and Investment
Brisbane, Queensland: As demand for video content continues to grow across Australia, Brisbane creative director Jakob Quinn says many growing businesses are underestimating the level of investment required to achieve meaningful brand results.
Quinn, Director of Unreal Media, believes there is an increasing expectation among smaller businesses to achieve the same brand impact as larger companies, without matching the strategic commitment.
“Video is no longer optional,” Quinn said. “Most businesses want it. The difference is how seriously they approach it.”
According to Quinn, companies generating more than $5 million in annual revenue typically treat video as a long-term positioning tool rather than a one-off experiment.
“The higher-performing brands invest in consistency,” he said. “They understand that creative direction, messaging, distribution and strategic thinking all matter just as much as the camera itself.”
In contrast, Quinn says many smaller businesses approach video as a trial investment.
“We often see businesses wanting to produce a single low-budget video and ‘see how it goes,’” he said. “But positioning doesn’t work like that. Brand perception is built through consistency and clarity, not isolated content.”
Quinn notes that the accessibility of high-end equipment has blurred the distinction between production quality and strategic execution.
“There are talented freelancers with impressive gear offering extremely low rates due to competition,” he said. “But equipment alone doesn’t determine brand outcomes. What differentiates stronger campaigns is structured thinking and sustained investment.”
As more businesses compete for attention in industries such as construction, property and professional services, Quinn believes education around positioning will become increasingly important. “Companies that treat video as a strategic, evergreen asset rather than a marketing experiment are the ones we consistently see gaining traction,” he said. “It’s not about spending recklessly, it’s about aligning expectations with a video production company and laying out a long-term vision.”
About Jakob Quinn
Jakob Quinn is the Director of Unreal Media, a Brisbane-based video production agency specialising in cinematic brand storytelling for established Australian businesses. Unreal Media works with companies across construction, property and professional services to develop strategic video assets designed to strengthen long-term brand positioning.
Media Contact:
Jakob Quinn
Director at Unreal Media
[email protected]
www.unrealmedia.com.au
Unreal Media is a Brisbane video production company that creates clear, high-quality videos for real businesses. We film brand stories, social media videos, and commercial content that helps people understand who you are and what you do. Our team has worked with many well-known Australian brands and brings real experience to every project. We serve Brisbane and the Gold Coast and focus on making videos that look professional and get real results.
