PRESS RELEASE: Celebrating 30 Years of Supporting Australia’s Birdlife!

Whistler: Three Decades of Keeping Australia’s Birds Strong and Healthy
Australia, MAY 2025 – Australia’s birdlife is a national treasure, filling our backyards, parks and wild spaces with colour, song and vitality. As Whistler marks 30 years of supporting local birdlife, the beloved Australian brand will be celebrating from June and continuing throughout the remainder of 2025. This milestone year recognises Whistler’s enduring mission to provide high-quality, nutritionally balanced food that helps native species thrive in the wild and ensures pet birds enjoy optimal health and wellness.
“For three decades, Whistler has been at the forefront of avian nutrition in Australia, helping to preserve our incredible biodiversity and enabling people to connect with nature in their own backyards and homes,” says Steve Adams, Managing Director at Whistler. “Our deep understanding of Australia’s birdlife, combined with our collaboration with avian experts, sets us apart: ensuring that every blend we create is backed by science and crafted with care.”
Since 1995, Whistler has been committed to providing premium bird feed, formulated in collaboration with avian experts to support the health and wellbeing of Australia’s diverse bird populations. Unlike other brands, Whistler’s commitment goes beyond standard nutrition: it is inspired by nature and developed to mirror the dietary patterns birds encounter in the wild.
“Our approach ensures that every ingredient is chosen with purpose, supporting birds with the same variety and richness they would find in their natural habitat,” says Steve.
With a range of blends catering to everything from parrots and finches to lorikeets and wild birds, Whistler’s bird range is carefully crafted to mimic natural diets, ensuring that birds receive the right balance of seeds, fruits, and essential nutrients. The brand also prioritises sustainability and ethical sourcing, ensuring that every ingredient is selected with care and responsibility.
“With a strong focus on sustainability, ethical sourcing, and expert-driven formulations, Whistler’s approach ensures that every bird receives the highest quality nutrition,” continues Steve. “Our commitment to local sourcing and avian health remains at the heart of everything we do.”
Whistler’s seed is grown on the Darling Downs and crafted in regional Queensland, reinforcing its commitment to local sourcing and high-quality standards. Every product is developed with the guidance of avian experts to support the health and wellness of Australia’s varied and complex birdlife.
“The Darling Downs is renowned for its rich, fertile soils and ideal growing conditions, allowing us to cultivate the highest quality seeds for Australia’s birds,” notes Steve. “By sourcing locally, we ensure freshness, sustainability, and a product that truly reflects the natural diet of our birdlife.”
As the trend of backyard birdwatching and eco-conscious living continues to grow, Whistler is making it easier than ever for Australians to support and appreciate their local birdlife.
To learn more about Whistler’s 30-year legacy and explore the full range of bird feed products, visit www.whistlerbird.com.au. Throughout 2025, Whistler will mark this milestone with special giveaways, expert avian care tips, and a nostalgic celebration of Australia’s birdlife on social media. Follow along at @whistlerbird on Instagram.

Media Contact:
Missy Mischief PR & Creative
Amanda Kuhn
[email protected]
0410 570 993
www.missymischief.com.au