PRESS RELEASE: Ciaran McGuigan Launches Groundbreaking Book ‘Interruption Selling’ to Transform Sales Strategies
Sydney, Australia; November 14, 2024, —
Ciaran McGuigan, renowned sales strategist and industry expert, proudly announces the release of his highly anticipated book, Interruption Selling. Available now on Amazon and through the official website, www.interruptionselling.com, this challenging and innovative guide promises to revolutionize how business owners, managers and sales professionals approach their craft.
Interruption Selling is a call to arms to the sales industry for a reboot and a fresh perspective on the modern sales process. McGuigan emphasizes the importance of meaningful personal engagement as a priority rather than more popular and transactional interactions. With a wealth of experience in high-stakes sales environments, McGuigan distills his insights into practical strategies that empower businesses to break through the noise and connect with customers and grow their bottom line.
“Sales is the Art and Science of Interrupting; thoughts, people, processes and yourself,” says McGuigan. “Interruption Selling equips professionals with the tools and motivation to disrupt the status quo and take control of their revenues and futures.”
Key features of the book include:
Actionable Techniques: Proven methods to captivate potential clients and keep them engaged throughout the sales cycle.
Real-World Case Studies: Insights drawn from successful sales professionals who have implemented interruption selling strategies to achieve remarkable results.
Practical Exercises: Hands-on activities that help readers apply the concepts in their own sales environments.
Sales leaders and teams across various industries are already recognizing the potential of McGuigan’s approach. Early reviews highlight the book’s ability to inspire a shift in mindset that prioritizes profitable activity and systemization.
Interruption Selling is now available for purchase on Amazon and can be explored further at www.interruptionselling.com.
For more information, to request an interview, or to arrange a book signing event, please contact Ciaran McGuigan at [email protected] or call +61 404 852 347.
About Ciaran McGuigan
Ciaran McGuigan is the best selling author of The World’s Best Sales Tips. He is the founder and owner of Strike Force Sales Pty Ltd and a recognized sales thought leader with over 40 years of experience in driving sales performance across diverse sectors. He is passionate about helping organizations unlock their potential through innovative sales techniques and is dedicated to mentoring the next generation of sales professionals.
For the past twenty years the sales careers of an entire generation of salespeople have been formed and influenced with a permission based philosophy and system. In increasingly competitive and slowing markets, this passive, soft approach is failing to deliver the commercial outcomes required by business owners and managers large and small.
Succeeding in new business sales has always required tenacity, self belief and focus. There are many self help books and resources available in the areas of sales. However, there is one keystone discipline which no one discusses, which will have a massive influence on your success or failure. It is the willingness and ability to Interrupt; Self, Systems, Prospects and Clients.
Business owners, managers and sales staff who have something of value and the ability to interrupt themselves and others will achieve their goals. This book positions & teaches this principle as the keystone philosophy to new business development & growth.
