PRESS RELEASE: CRM Strategy Announces New Partnership with U.S.-based Arcalea to Revolutionise Marketing Analytics in Australia

Melbourne, Australia – 17 July 24 – CRM Strategy, a leading provider of innovative customer relationship management solutions in Australia, is thrilled to announce a new strategic partnership with Arcalea, the American innovator behind the cutting-edge marketing analytics platform, Galileo. This partnership marks a significant advancement in CRM Strategy’s analytics capabilities, offering Australian businesses access to unprecedented marketing insights and data-driven strategies.

Leveraging Galileo for Advanced Analytics
Under this partnership, CRM Strategy will integrate Galileo into its service offerings, enhancing its analytics with Galileo’s state-of-the-art features, including AI-driven insights, comprehensive customer journey mapping, and cookieless tracking technology. “The collaboration with Arcalea introduces Galileo’s advanced capabilities to our toolkit, enabling us to provide our clients with more precise and effective marketing strategies,” said Brett Cruickshank, CEO of CRM Strategy.

Empowering Australian Businesses with Superior Data Analytics
Galileo’s introduction into the Australian market through CRM Strategy comes at a pivotal time, as local companies face increasing pressure to utilise AI and shift towards more targeted and effective marketing practices. Galileo’s platform is designed to navigate these challenges seamlessly, ensuring that businesses can achieve a competitive edge.

Anticipated Impact on Regional Markets
This partnership is expected to set a new standard for what businesses can achieve with digital marketing analytics in Australia. By combining regional market expertise with Arcalea’s revolutionary technology, CRM Strategy is poised to transform how Australian businesses interact with and understand their customers.

Following the launch in Australia, Arcalea plans to continue its global expansion, with new partnerships in Europe and South America slated for 2025. These moves are part of Arcalea’s long-term strategy to establish a strong presence in key markets around the world, reinforcing its commitment to being a leader in the marketing analytics space.

About CRM Strategy
With a history of delivering tailored marketing and CRM solutions, CRM Strategy remains at the forefront of technological integration and customer-centric marketing strategies in Australia, underpinned by strategic development and application of technology.

About Arcalea
Arcalea is redefining the landscape of digital marketing with its innovative approach to data analytics and customer insights. Based in Chicago, USA, Arcalea is dedicated to enhancing the effectiveness and efficiency of marketing strategies worldwide.