PRESS RELEASE: Distl Transforms Just Kernelz Into WA’s Premier Gourmet Popcorn Brand

Distl Transforms Just Kernelz Into WA’s Premier Gourmet Popcorn Brand

Perth digital marketing agency drives 30+ stockist expansion and 6,500+ social media growth for innovative food brand

PERTH, WA – Distl, a leading Perth-based digital marketing agency, has successfully launched and grown Just Kernelz. This transforms Perth’s first dedicated gourmet popcorn store from a single Harrisdale location into a thriving omnichannel business with over 30 stockists across Western Australia and interstate.

The Challenge
When Just Kernelz approached Distl, the brand had over 20 unique flavours and locally-sourced ingredients but needed a digital presence that matched their premium product. With just one physical location and ambitious expansion plans, the challenge was twofold: establish a premium digital brand identity and build awareness in a market where gourmet popcorn was virtually unknown.

Strategic Approach
Distl developed a comprehensive digital strategy centred on premium positioning:
E-commerce Foundation: Built a sophisticated e-commerce website showcasing Just Kernelz as a premium artisanal brand, with carefully crafted storytelling around locally-popped, handcrafted popcorn

Visual Excellence: Conducted professional product photography shoots to create magazine-quality imagery that elevated the product from cinema snack to gourmet treat
Social Media Growth: Launched integrated organic and paid social media campaigns, recognising that brand awareness would be crucial for this new product category
Social Media Trends: Developed a rapid-response content system to capitalise on trending flavours and viral food moments, including street interviews and influencer collaborations

Results
The transformation has been remarkable:
From 0 locations to 30+: Just Kernelz products now stocked in over 30 locations across WA and interstate
6,500+ social media followers: Strong digital community built from the ground up
500+ new customers: Digital-first growth driving customers Australia-wide
Premium brand recognition: Established as Australia’s premier gourmet popcorn destination
Viral reach: Regular influencer collaborations generating 20,000+ impressions from Perth foodies

Ongoing Partnership
Distl continues to work with Just Kernelz as they expand their retail presence and explore new product innovations, ensuring their digital presence remains as premium as their product.
The Just Kernelz account is managed by Distl’s team including Becca Humphrey (Paid Media Service Lead), Jade Shaikh (Digital Account Manager), and Simon Du (Digital Account Manager).

About Distl
Distl is a high performing Perth-based digital marketing agency specialising in branding, web design, e-commerce, SEO, and social media marketing. With a focus on strategic thinking, stunning visuals, and agile execution, Distl helps brands build premium digital presences that drive real business results.

Media Contact:
Jack Headford,
Account Manager & Operations Lead at Distl.
Email: [email protected]
Phone: (08) 9381 4441