PRESS RELEASE: Edible Beauty launches pure and powerful alternative to well known parrafin-based oil

We can tell a lot about our life journey via our body. Scars, stretch marks, skin dimples and uneven skin give our body character! But, with warmer weather on the way, combatting scars and stretchmarks (old and new) is often on the mind come bikini season! And up until now, a pure and highly active stretch mark oil (that actually works) has been hard to find! Enter, Edible Beauty Australia’s Phyto-Stretch Mark Oil. A new and cutting-edge alternative to conventional paraffin (petroleum distillate) based stretch mark oils.

Anna, naturopath and founder of Edible Beauty Australia, has been working on this formula for the past two years:
“My customers have been requesting a pure and efficacious option to combat stretch marks and scarring. Given purity is of utmost importance when it comes to our formulas, it has been important for me to be able to create a cutting-edge and powerful product with “edible” purity. We have spent a lot of time testing the effectiveness of this product and I have been blown away by how quickly it works to remove stubborn stretch marks (some over 15 years old) and even work on old scarring and dimpling.”

Tackling new and years-old stretchmarks and scars has never been so easy, or so pure! Edible Beauty’s game-changing bio-active body oil has been formulated with a blend of more than 10 highly active plant-based oils that improve the appearance of stretchmarks and scars whilst smoothing, firming and hydrating the skin.

The secret weapon in this high-performance formula is Alphalmprove, a high potency active derived from Babacu and Pracaxi Oil – clinically proven to reduce the appearance, texture, length and stiffness of new and existing stretchmarks, whilst restoring skin elasticity, reducing moisture loss and promoting skin regeneration. Combined with Jojoba Seed, Sea Buckthorn, Pomegranate Seed and Arnica Extract, this exclusive technology provides a burst of nourishing omega fatty-acids, vitamin C and Vitamin E to visibly smooth skin and improve skin texture. Infusing the skin with deep and intense hydration prevents the formation of new stretchmarks whilst keeping skin firm and supple. This powerful and luxurious body oil leaves your skin feeling silky smooth and nourished, and its delightful (all-natural) sweet orange scent is perfect for Summer!

In a consumer study of 11 participants after 4 weeks:

91% of participants noticed an improvement in the appearance of stretch marks, texture and grooves associated with stretch marks and surface area covered by and number of stretch marks
100% of participants said their skin felt more hydrated
90% of participants noticed an improvement in skin smoothness after just 2 weeks
91% of participants noticed an improvement in skin elasticity and firmness

Phyto Stretch Mark Oil
A$44, 100mL

Botanical Actives:
Alphalmprove-An innovative bio-active blend of Babacu and Pracaxi Oils with proven effectiveness in reducing stretchmarks and scarring.
Jojoba Seed Oil-Penetrates skin cells for deep hydration and prevention of trans- epidermal water loss, preventing the occurrence of new stretch marks. Keeps skin hydrated, smooth and supple.
Arnica Extract-Prized for its ability to restructure and strengthen the skin barrier, improving stretch marks, scars and damaged skin. Rich in fatty acids and antioxidants Arnica helps prevent the appearance of wrinkles, skin dimples and other signs of ageing.
Passionflower Seed Oil-Assists in restoring skin barrier function, prevents collagen breakdown and reduces the appearance of ‘age spots’, skin and dimpling and wrinkles for visibly firm and youthful skin.