PRESS RELEASE: Following new COVID habits, consumers seek at-home restaurant quality meal experiences – introducing Birch & Waite new fresh chilled sauces

COVID has impacted Australians and how we engage with food in some meaningful ways; home is the focus of a renewed occasion and there is a great opportunity to trade up cooking at home for a special dining experience. Since COVID, 38% cook more at home and 1 in 3 people cook and prepare different meals, cuisines, and drinks more often(1).
At all levels, consumers are particularly mindful about the brands they purchase and what they stand for: quality, health, claims. Australians also express a strong interest in purchasing Australian goods and in particular local brands(2).
They are also willing to be more adventurous with 75% of consumers trying different brands, stores, and websites during the pandemic(3). In addition to this, convenience is key, with Australians increasingly looking for quick and easy solutions, and ready prepared options.

Accordingly, Birch & Waite launched a new range of fresh chilled finishing sauces in June which includes Mushroom & Truffle, Creamy Parmesan & Pepper, Citrus Herb & Butter and Creamy Pesto. These sauces add a gourmet finishing touch to protein, seafood and vegetables. They are also gluten free, with no added preservatives, and have no artificial colours or flavours. Visit https://birchandwaite.com.au/home-cook/our-new-sauces/ for more information.

In September they have added another range, fresh chilled premium stir fry sauces. These Asian inspired fresh chilled sauces include Teriyaki Miso, Sichuan Style and Pad Thai. They are also plant based, free from preservatives and MSG, and have no artificial colours or flavours. Perfect to add superior gourmet flavours to wok tossed vegetables, noodles and proteins. Visit https://birchandwaite.com.au/home-cook/asian-stir-fry-sauces/ for more information.

Birch & Waite is dedicated to making the finest authentic chef style sauces. These sauces are true to the brand premium’s ethos: fresh chilled, batch crafted, and made with high quality Australian ingredients. They each contain the perfect balance of expertly blended flavours to create indulgent sauces that elevate your home meals.
Retailing for $6.50 RRP, they can be found in the fresh chilled pasta and sauces aisle in most Woolworths stores across NSW, VIC and QLD.

Birch & Waite’s full fresh chilled premium sauces range includes:

• Creamy Parmesan & Pepper Sauce 200g
• Mushroom & Truffle Sauce 200g
• Creamy Pesto Sauce 200g
• Citrus Herb & Butter Sauce 200g
• Sichuan Style Stir Fry Sauce 200g
• Teriyaki Miso Stir Fry Sauce 200g
• Pad Thai Stir Fry Sauce 200g

(1) Castle Survey, News Corp Australia, n=877, NCA Audience 18+ (June 2021)
(2) https://www.mckinsey.com/featured-insights/asia-pacific/getting-acquainted-with-a-more-mindful-australian-consumer
(3) McKinsey US Study