PRESS RELEASE: Fusion5 appoints Director of AI to harness AI as a strategic lever
Sydney, Australia, April 7, 2025 – Australasian systems integrator Fusion5 has announced the internal appointment of Shannon Moir as Director – AI for Australia. With this appointment, Fusion5 accelerates its growth and empowers clients to leverage AI effectively in their business transformations.
“Fusion5 has already embraced AI to transform our operations and how we bring value to our customers with an 87% adoption rate of Copilot within the business,” says Sven Martin – Fusion5 CEO – Australia. “For example, we’ve built AI-driven agents to automate enquiry and sales functions. We utilise AI in our implementation methodology to accelerate our analysis and design activities, delivering faster value to our customers. Our technical teams are leveraging AI for code creation, validation, and quality assurance.
“The new Director AI role, and Shannon’s appointment to it, mark a significant step for Fusion5 in further strengthening our commitment to harnessing AI as a strategic lever.”
Martin says Moir was a natural choice for the new role. “Shannon has the ability to see through the complexity of technology and right to the heart of what matters most to our customers: genuine business value. This is critical as they look to quickly monetise or drive an ROI from their AI investments.”
Moir joined Fusion5 in 2017 and has over 25 years of experience in enterprise IT. Known for supporting complex and high-impact global implementations, he has consistently focused on delivering predictable commercial outcomes – not just technical outputs. Moir maintains a hands-on approach to technology, coding, prototyping, and experimenting with the latest tools – from orchestration platforms to AI copilots. Regardless of the technology, he says his goal is the same: “To simplify complexity and move things forward.”
AI is no longer optional, says Moir. “Today’s organisations are being pushed to rethink their business workloads and, in some cases, resourcing. The reality is that AI is a foundational, mandatory pattern that modern enterprises must adopt to remain competitive and disrupt the market. By embedding intelligence into existing ERP, CRM and other business platforms, automating manual processes, or enabling smarter decision-making through data, AI is no longer a ‘nice-to-have’. It’s a core enabler of doing more with less.”
Moir and Martin cite Fusion5’s seven AI thought leadership and educational events, held across Australia and New Zealand last year, as evidence of overwhelming market interest in AI. “Each one was booked out,” says Moir. “This shows there’s real maturity in the market and the need for an AI-savvy partner who can deliver innovative solutions and real-world outcomes – to go beyond concepts that just look good on paper.”
