PRESS RELEASE: Giggy Expands Marketing Strategy to Reach Australians Searching for Local Services Online
SYDNEY, AUSTRALIA — Giggy is expanding its marketing strategy as the company positions its platform as a leading local services marketplace Australia for customers looking to hire professionals through a mobile app.
The company’s strategy focuses on helping Australians discover trusted professionals through high-intent searches such as cleaning services near me, book handyman, and hire cleaner Sydney app.
By targeting these search trends, Giggy aims to connect more households with local professionals while strengthening its position as a modern gig economy platform Australia.
A New Way to Discover Local Services
Finding reliable service providers has historically been a time-consuming process for many Australians.
Customers often rely on word-of-mouth referrals or browse multiple websites before finding someone available.
Giggy aims to simplify that process by offering a home services app where users can quickly search for professionals and confirm bookings.
The platform allows customers to:
1) Search for services in their local area
2) Browse provider profiles
3) Confirm bookings through the app
4) Communicate directly with professionals
This streamlined experience allows customers to quickly book local services through an app in Australia.
Marketing Focus on High-Intent Searches
Giggy’s marketing strategy focuses on reaching customers who are actively searching for services online.
These high-intent searches include phrases such as:
1) Cleaning services near me
2) Hire cleaner app
3) Book handyman services
4) Handyman services app Australia
5) On-demand home services Australia
By targeting these search patterns, Giggy hopes to reach customers who need services immediately.
This approach aligns with broader consumer behavior trends, where more people are turning to mobile apps and digital platforms to solve everyday problems.
Competing in Australia’s Growing Services Marketplace
The digital services marketplace sector in Australia has grown rapidly over the past decade as more platforms connect customers with independent professionals.
Giggy aims to differentiate itself through a mobile-first approach designed specifically for fast service discovery.
Instead of focusing only on job posting and bidding systems, the Giggy app emphasizes a direct booking model that allows customers to quickly hire professionals.
This approach is particularly useful for urgent needs such as:
1) Hiring a cleaner before an event
2) Finding a handyman for a quick repair
3) Scheduling lawn maintenance
4) Booking pet care services
By offering a fast booking experience, the platform aims to become a go-to solution for Australians searching for on-demand home services in Australia.
Supporting Service Providers Through GigMate
Giggy’s ecosystem also includes GigMate, a provider-side app that allows professionals to manage bookings and connect with customers.
Through GigMate, service providers can:
1) Receive booking requests
2) Manage their schedule
3) Communicate with customers
4) Build their professional profiles
This platform helps professionals participate in the growing gig economy in Australia by connecting them with customers who need their services.
Future Growth Plans
Giggy launched its marketplace in Sydney and Melbourne and continues to grow its network of service providers.
The company plans to expand into additional cities as the platform scales and more professionals join the marketplace.
As digital platforms become the primary way people discover services, Giggy aims to continue developing tools that make it easier for Australians to book handyman services, find cleaners, and hire trusted professionals.
Download the Giggy App
Customers who want to try the platform can download the Giggy app and explore services available in their area.
The app allows users to:
1) Find cleaning services near me
2) Hire a cleaner through an app
3) Book handyman services instantly
4) Discover professionals offering on-demand home services
More information about the platform can be found at:
https://gogiggy.com
About Giggy
Giggy is a technology platform designed to connect customers with independent professionals offering everyday services.
Through its home services marketplace, customers can find professionals offering services such as cleaning, handyman work, gardening, removals, pet care, and personal services.
The platform includes two mobile applications:
Giggy – the customer app used to discover and book local services.
GigMate – the service provider app used by professionals to manage bookings and connect with customers.
Together, these applications support a growing network of professionals and customers participating in Australia’s expanding gig economy.
Learn more at:
https://gogiggy.com
